Showing results by narrator "Christopher E. Fleming" in All Categories

Most sales books teach tactics. This one teaches judgment. In Culture Beats Strategy, Christopher E. Fleming studies the companies that endured, and some that collapsed, to uncover what actually drives lasting success in the marketplace. From Ron Jon Surf Shop to Raising Cane’s. From Buc-ee’s to Bank of America. From Crazy Eddie’s rise to its collapse. Each story reveals a simple but powerful truth. This truth is strategy looks impressive on paper, but culture determines whether it ever works in the real world.

Double Your Revenue by Christopher E. Fleming is a bold, no-nonsense blueprint for sales professionals determined to achieve exceptional growth. Drawing on decades of real-world experience in broadcast media sales, Fleming delivers a collection of proven strategies, mindset shifts, and practical tools designed to help sellers rise above the noise and dominate their markets. From mastering outreach and controlling the value proposition to building trust and navigating rejection, every chapter is packed with actionable advice for those willing to do the hard work.

If you’re in outside sales, the rules have changed. Scripts don’t work. Gimmicks backfire. And outdated methods leave money on the table. 21st Century Sales Success is the modern sales training guide built for the real world—designed to help B2B sellers master the conversations that drive deals, loyalty, and growth.