Showing results by author "Greg Hoffman" in All Categories

Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals. 

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

Welcome to Beyond Your Limits, a series led by global branding expert, former Chief Marketing Officer of NIKE, Greg Hoffman. We step past the highlight reels and into the stories that shape the modern athlete. In each episode we explore the minds and moments of those redefining what it means to play the game — and build a brand and a business that lasts beyond it. Want to build your personal brand? Check out https://beyondyourlimitscourse.com/

We invite you to join us as we talk about the world of leadership during times of complexity.