Showing titles in Public Relations

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

In this fast-listening book, 15-year podcasting and broadcasting veteran Alex Greenwood shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory listening for those new to podcasting, and a welcome addition to the veteran podcaster’s library.

Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

The Basic Guide to Turning Your Interviews, Articles, Presentations, and Exhibits Into a Video provides a step-by-step guide to creating videos from your interviews, articles, blogs, presentations, and other written material to gain more visibility and authority. The videos help to draw attention to whatever you are doing and help viewers want to learn more about you and your work. Once you create these videos, you can promote them in various ways.

PR Maven® Nancy Marshall describes in step-by-step language how to grow your network in order to grow a brand that people know, like, and trust. She talks about how people need to know, like, and trust you in order to do business with you. She describes methods for using content marketing, social media, personal networking, and organizing your business to have a brand that people want to be part of.

You think witty soundbites come naturally to slick corporate executives appearing on TV? Jim Cameron's funny and insightful tales about his 40 years as a news reporter, media trainer, and public relations consultant pulls back the curtain on public relations tricks and techniques. You'll get the inside scoop on how Jim Cameron prepares spokespersons to match wits with skeptical reporters on television, radio, newspapers, and online.

What if you could think about public speaking without experiencing a wave of panic rolling through your body and taking over? What if you could boldly share your ideas, be noticed for them, and feel confident in them during important meetings or interviews? Fortunately, this is a skill that you can learn and develop great confidence in, no matter how you feel right now. Buy now Stop Speak with Fear and start mastering this skill right now. You will be happy you did!

How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz? How does a small SoHo party for freaks make the cover of The New York Times? How do you generate an entirely new liquor category without a drop of advertising? How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it? Through buzz that brands and the art of advocacy!

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

10 Ways to Promote Your Book, Product, or Service describes different ways to create a successful promotion and write down your plans for what to do. These methods range from putting on special events and creating a regular newsletter and blog to speaking to local groups and creating webinars.

Conducting a Monthly Social Media Video Campaign explains how you can create a successful social media campaign with videos to build awareness, get more clients or customers, and increase your sales through regular posts on four popular platforms. This is a follow-up book to Conducting a Monthly Social Media Campaign on Four Major Platforms, which showed how to use an image with each post.

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing.

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.

Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

Il network marketing è un efficace sistema lavorativo che permette a chiunque di avviare un'attività imprenditoriale attraverso la vendita diretta. Questo meccanismo di distribuzione e di commercializzazione di prodotti e servizi è ormai particolarmente florido in molti Paesi del mondo e rappresenta un settore sempre più in crescita. Prevede, infatti, guadagni meritocratici e possibilità concrete di fare carriera, gestendo il tempo in maniera flessibile e a fronte di un investimento pari a zero.