Awareness Without Advertising
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
Buy Now for £5.77
-
Narrated by:
-
Ian Michael Bennet
-
By:
-
Chris C. Birt
About this listen
How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz?
How does a small SoHo party for freaks make the cover of The New York Times?
How do you generate an entirely new liquor category without a drop of advertising?
How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it?
Through buzz that brands and the art of advocacy!
Listen about the process behind the brand-making machine USA Today called "one of a kind". Get an insider's perspective on generating awareness with earned, shared, and influencer media without paying for distribution. Listen to Awareness Without Advertising.
©2019 Chris Birt (P)2020 Chris Birt