Showing titles in Marketing

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. 

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love. If your heart is telling you that it's time to leave that 9-to-5 behind, or you feel alive every time you work on your side hustle, or you're fed up building someone else's dreams...

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Learn the fundamentals of modern online communication with The Everyday Guide to Digital Marketing — a practical beginner-friendly guide designed to make digital marketing simple, clear, and approachable for everyday learners.

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大きな予算も広告代理店も不要。個人・フリーランスが、自分の力でマーケティングを回すための音声メディア。 ソロマーケ実践者・デジマタクト寺尾が、小規模予算でも成果を出すマーケ戦略・施策を、音声でお届けします。

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Mathieu Burton is a creative, entrepreneur and director. He’s the founder of Provocations — a branding studio dealing in strategic design and marketing. He created Multiple Folds as an extension of his pre-existing creative research practice, which has always involved deep interrogation on random topics, asking lots of questions, then connecting the dots and making meaning retrospectively. Multiple Folds (MF) as a phrase is a plain-speak version of the word ‘manifold’, meaning: many, varied, or having numerous different parts and forms. This is your space to explore the various aspects...

Funnel Intelligence es un podcast sobre sistemas inteligentes de adquisición de clientes, automatización comercial y operación estratégica para negocios digitales modernos. Aquí hablamos de funnels, inteligencia artificial, seguimiento comercial, experiencia del prospecto y crecimiento escalable… pero desde una perspectiva real y práctica. Este podcast está dirigido a coaches premium, consultores, dueños de agencias y negocios digitales que ya generan leads, pero sienten caos operativo, falta de claridad comercial o problemas de seguimiento dentro de sus procesos de venta. Cada ...

We learn in each wedding and that helps to be perfect , sometimes clients do also learn from us which makes believe in the way we execute weddings

Hablemos de Lanzamientos es el podcast para coaches y emprendedoras que quieren entender qué hace que un lanzamiento realmente funcione.Aquí hablamos de estrategia, conversión y optimización. De todo lo que ocurre antes, durante y después de un lanzamiento exitoso.En cada episodio encontrarás conversaciones sobre calentamiento, narrativa, objeciones, toma de decisiones, estructura, experiencia del cliente y los procesos que muchas veces determinan el resultado de un lanzamiento mucho antes de abrir carrito.Porque los lanzamientos exitosos no se improvisan.Si quieres dejar de depender de ...

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