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Think Like a CMO with Sarah Gemmell

Think Like a CMO with Sarah Gemmell

By: Sarah Gemmell
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About this listen

You’ve done the trainings, joined the masterminds, and taken all the coaching advice… but your marketing still feels like a bunch of disconnected tasks that only sometimes work.


Welcome to Think Like a CMO, the podcast that helps small business owners stop doing random acts of marketing and start thinking like the Chief Marketing Officer their business actually needs.


Hosted by marketing strategist and consultant Sarah Gemmell, this show is all about stepping into your role as the CMO, so you can see your marketing from a higher level, connect the dots across your channels, and build a cleaner, more profitable marketing ecosystem.


You’ll learn how to tighten your strategy, clarify your messaging, map smarter funnels, and show up with more confidence without turning marketing into a full-time job. Because you are the CMO for your business right now and it’s time to start leading like one.



© 2026 Think Like a CMO with Sarah Gemmell
Economics Marketing Marketing & Sales
Episodes
  • Turn lurkers into leads
    Apr 13 2026

    You’re posting, educating, and showing up consistently and somehow your revenue still feels like a coin flip. Meanwhile, the same names keep popping up in your Instagram Story views and the same people keep opening your emails. Those lurkers are not “cold” and they are not proof your marketing is broken. They’re usually undecided, and your content is missing the pieces that help them feel clear, safe, and ready to move.

    We walk through the practical marketing strategy shifts I use with clients to turn warm audiences into leads and paying customers. We talk about why timing matters more than most entrepreneurs want to admit, how to create nurture content that speaks directly to the people already watching, and how to answer real objections without sounding pushy. You’ll also learn how to rotate sales angles so you reach more buyer motivations, from results and relief to identity, efficiency, and safety, especially in a market where trust is harder to earn.

    Don't forget to subscribe, share this with a business friend who has “lots of views but no sales”, and leave a review so more entrepreneurs can find the show.

    READY FOR MARKETING SUPPORT?

    We offer done with you strategy consulting where you or your team implement the strategy we custom build for you or full done for you services to get it off your plate completely so you and your team can stay in your zone of genius.

    Check out services here: https://sarahjeanco.com/services

    Book a free clarity call to find the perfect fit option: https://sarahjeanco.com/clarity-call

    Connect with me on Instagram and TikTok

    Want to get email updates when new episodes drop and special deals on marketing support? Subscribe here

    Learn more about how we can help you with psychology-led Marketing & Messaging

    NOTE: we are not currently accepting pitches for guests


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    21 mins
  • 3 marketing psychology principles to make them remember you
    Apr 6 2026

    Your marketing is no good if they don't remember you! Your marketing needs to position you as the go to expert in your field and get them to remember you when the time comes for them to swipe that pretty little credit card! This is relevant for clients, customers, and referral partners!


    Thanks for being here! Make sure to subscribe and leave a review if you found this helpful. Your review allows for us to reach more small business owners that need marketing support!

    FREE RESOURCES:

    - get your free copy of the Growth Driven Marketing Calendar for the exact break down of what to focus on in your marketing each day, week, and month: https://sarahjeanco.com/marketing-calendar

    - take the Marketing Gap Finder quiz of exactly where you are currently leaking leads: https://sarahjeanco.com/mg-quiz

    SEE UPCOMING EVENTS:

    https://sarahjeanco.com/events

    Connect with me on Instagram and TikTok

    Want to get email updates when new episodes drop and special deals on marketing support? Subscribe here

    Learn more about how we can help you with psychology-led Marketing & Messaging

    NOTE: we are not currently accepting pitches for guests


    Show More Show Less
    10 mins
  • Create a higher converting email funnel
    Mar 29 2026

    Let's dive into what makes your emails convert more! Email marketing is very much alive.. AND the market has shifted aaloootttt. Buyers are behaving differently and so are spam filters...

    Connect with me on Instagram and TikTok

    Want to get email updates when new episodes drop and special deals on marketing support? Subscribe here

    Learn more about how we can help you with psychology-led Marketing & Messaging

    NOTE: we are not currently accepting pitches for guests


    Show More Show Less
    24 mins
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