Showing titles in Consumer Behavior & Market Research
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall17
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Performance15
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Story15
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Just another book on design, nothing special
- By Asier on 13-01-23
Preview -
Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-21
- Language: English
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£10.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Overall1
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Performance1
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Story1
Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Release date: 22-10-24
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- By: Jim Weber
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4
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Performance4
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Story4
Read by the author. Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and...
Preview -
Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Release date: 26-04-22
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Overall7
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Performance5
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Story5
Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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Excellently told
- By Hayley R on 29-12-23
Preview -
KasiNomic Revolution
- The Rise of African Informal Economies
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Release date: 17-06-20
- Language: English
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£12.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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Overall8
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Performance8
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Story6
We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
Preview -
Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-19
- Language: English
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£11.70 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- By: E. Freya Williams
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Unabridged
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Overall14
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Performance10
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Story10
Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Really difficult to focus on the book.
- By Amazon Customer on 03-07-18
Preview -
Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Release date: 24-07-15
- Language: English
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£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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What Women Want
- The Global Marketplace Turns Female Friendly
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Unabridged
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Overall3
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Performance2
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Story2
Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
Preview -
What Women Want
- The Global Marketplace Turns Female Friendly
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Release date: 27-04-11
- Language: English
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£12.33 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- By: R.J. Anderson
- Narrated by: Sam Slydell
- Length: 1 hr and 15 mins
- Unabridged
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Overall68
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Performance65
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Story66
Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.
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very Short and not a lot of detail.
- By Mr Stephen A Daws on 02-07-18
Preview -
Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Narrated by: Sam Slydell
- Length: 1 hr and 15 mins
- Release date: 10-04-18
- Language: English
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£5.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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Overall1
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Performance1
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Story1
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
Preview -
The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Release date: 30-08-19
- Language: English
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£10.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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Overall24
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Performance14
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Story15
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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I'm weird
- By William P Griffiths on 21-08-16
Preview -
We Are All Weird
- The Myth of Mass and the End of Compliance
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Release date: 21-09-11
- Language: English
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£8.25 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Overall10
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Performance9
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Story9
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
Preview -
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-21
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
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Overall2
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Performance1
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Story1
Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-16
- Language: English
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£13.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- By: Robert Cialdini, María Serrano Giménez - translator
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Unabridged
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Overall1
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Performance1
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Story1
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrated by: José Manuel Vieira
- Length: 10 hrs
- Release date: 08-06-23
- Language: Spanish
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£12.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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Overall21
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Performance19
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Story19
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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Knowledge is power!
- By Anonymous on 08-06-22
Preview -
The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release date: 03-04-14
- Language: English
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£13.68 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Storytelling with Statistics
- Master the Art of Clear and Honest Data Presentation (Advanced Thinking Skills, Book 7)
- By: Albert Rutherford
- Narrated by: Russell Newton
- Length: 2 hrs and 29 mins
- Unabridged
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Overall1
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Performance1
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Story1
Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.
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Storytelling with Statistics
- Master the Art of Clear and Honest Data Presentation (Advanced Thinking Skills, Book 7)
- Narrated by: Russell Newton
- Series: Advanced Thinking Skills, Book 7
- Length: 2 hrs and 29 mins
- Release date: 16-04-25
- Language: English
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£8.68 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall1
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Performance1
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Story1
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Story4
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Not exactly what I thought it would be
- By Ryan on 11-09-17
Preview -
Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-16
- Language: English
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£12.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- By: Dakin Campbell
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Unabridged
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Overall3
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Performance3
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Story3
A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it. GOING PUBLIC is a character-driven narrative centered on the last five years of...
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Release date: 26-07-22
- Language: English
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£14.64 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- By: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Unabridged
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Overall1
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Performance1
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Story1
Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Excelente
- By Andreia L. on 01-08-24
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release date: 22-08-23
- Language: Portuguese
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£12.00 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Lyle Blaker
- Length: 7 hrs and 1 min
- Unabridged
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Overall0
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Performance0
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Story0
From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.
Preview -
Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrated by: Lyle Blaker
- Length: 7 hrs and 1 min
- Release date: 27-08-24
- Language: English
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£13.22 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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