Hermawan Kartajaya
AUTHOR

Hermawan Kartajaya

Tap the gear icon above to manage new release emails.
Since May 1, 1990, Hermawan Kartajaya has served as the Founder and Chair of MCorp (MarkPlus). Hermawan born November 18, 1947) is widely recognized as the “Father of Asia Marketing” and has co-authored 14 international books with Philip Kotler since 1998, with plans to continue collaborating on at least three upcoming titles.​ He is the Co-Founder of the World Marketing Forum (WMF), Honorary Founding Chairman of the Indonesia Marketing Association (IMA), Tri-Founder of the Philip Kotler Center for ASEAN Marketing, Chairman of the Asia Small Business Federation (ASBF), Chairman of the Asia Marketing Federation (AMF), and Founding Chairman of the World Marketing Council (WMC).​ His global contributions were recognized when he was listed among the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing (CIM-UK) in 2003. CIM-UK is one of the world’s most prestigious professional marketing associations. On 13 November 2025, during the 5th World Marketing Forum in Colombo, Sri Lanka, CIM-UK awarded him the Honorary Fellow, the highest distinction in the field of marketing by CIM-UK.​ Previously, in 2009, the Pan-Pacific Business Association of the University of Nebraska–Lincoln honored him with the Distinguished Global Leadership Award.​ On 20 November 2025, he was also appointed Honorary Global Marketing Advisor by the China Council for the Promotion of International Trade (CCPIT) during the pre- launch of the Operational Excellence book at the Indonesian Embassy in Beijing, China.​ In 2025, he also set a Guinness World Record for “Most Users in a Branding Video Lesson” through a live webinar conducted from the Museum of Marketing.
Read more Read less
Not an Audible member?
From £5.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial

Best Sellers

Product list
  • Marketing 6.0 cover art

    £12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

    Try Standard free
  • Marketing 4.0 cover art

    £11.66 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

    Try Standard free

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central