Showing titles in Small Business

Brought to you by Penguin. The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann 90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the...

This audiobook will provide you with hands-on practical ways to make the most of your human capital - either as a business owner or as a human resource manager. With accurate and up-to-date research in HR development, you will find this book helpful now and in the future of your business. This ultimate guide is a must-have for all HR managers and small business owners.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

Master the art of public speaking with a mind- and content-based approach to success.   

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

You've been lied to. You don't need a team to build an empire. They tell you that "if you don't have an assistant, you are the assistant." They tell you that "real" entrepreneurs scale by hiring employees, managing payroll, and removing themselves from the work. They are wrong. For expert...

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

For the first time ever, one of the rarely discussed formulas for building wealth and achieving success in all areas is revealed in The Attractor Factor. Popular marketing and spirituality guru Joe Vitale argues that those who try hard and fail need to remake their inner beings in order to easily attract success, wealth, and happiness. Many people do the right things but get the wrong results; it's not so much what they do, as what they are inside.

#1 NEW YORK TIMES BESTSELLER “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The...

Do you want to learn how to make candles? Have you ever tried candle-making as a hobby? Do you want to become a successful candle maker or distributor? Would you love to be a candle entrepreneur? Candle-making is a brilliant business idea with several marketing options. If you are interested in trying your luck at candle-making, this audiobook will put you on the right path and guide you every step of the way.

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt. START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the...

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Are you ready to turn ChatGPT into your personal income machine? Whether you're a complete beginner or a curious entrepreneur, Passive Profits with ChatGPT is your ultimate guide to making money online using artificial intelligence — fast, smart, and stress-free.

The last Instagram marketing guide you will ever buy. Every single growth hack you need to know in order to get 20,000-plus relevant followers fast - and then convert them into loyal customers.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Stars of the hit Netflix series Dream Home Makeover Syd and Shea McGee offer fans a new and intimate look into how they built their business in this bestselling autobiography. Do you want to live the best version of your life? Learn how Syd and Shea prioritized their values, defined their goals...

Bloomsbury presents The Art of Small Business Social Media by Peg Fitzpatrick, read by Fiona Orford-Williams. An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an...

Starting An Etsy Business: A How-To Guide is the definitive guide to getting a new Etsy business up and running. Whether you create your own items, or curate vintage or digital items, this book has what you need. From setting up shop to extensive photography tips to choosing what inventory to carry, this book guides you through the steps that lead to success.

Stop Worshipping the Machine. Start Running It. THE FUTURE ISN'T COMING FOR YOUR JOB. A PERSON USING AI IS. If you were born between 1965 and 1980, you were raised on a diet of processed cheese, garden hoses, and the constant threat of a Soviet nuclear strike. You survived the transition from rotary phones to the cloud, and you’re the only person in the office who still knows how to fix a jammed printer with a paperclip. Now, the tech elite are telling you that you’re obsolete. They want you to believe the AI Revolution is a game for digital natives in black turtlenecks. They’re wrong.

Now more than ever, fear and uncertainty are becoming staples of daily life. During changing times, it's easy to worry, give up, and let fear paralyze you. However, you have more control than you think you do, and how you handle adversity is your choice - the only choice that matters. If you're facing tough economic times, The Shark and the Goldfish will motivate you, inspire you, and give you the confidence you need to thrive during changing times.