What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.

Jay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.

Timestamps:
00:00 — Jay’s core idea: don’t market more, matter more
02:26 — Why every talk needs to create a real shift, not just a to-do list
04:24 — Jay’s “unsolicited response rate” metric
06:00 — Reach vs. resonance, and why making people care is the actual job
07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk
08:47 — Why marketers need to slow down and develop ideas that matter
14:21 — Creativity as trial and error, not instant genius
17:22 — Asking questions Google can’t answer
20:52 — Amanda’s favorite newsletter and useful zero-click content
22:38 — Michelle Warner as an example of a zero-click business
28:55 — How platforms reward lowest-common-denominator content
30:16 — Why speaking gives you control that social platforms don’t
34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearance

Connect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/
Learn more about Jay Acunzo: https://jayacunzo.com/
Sign up for Jay’s Newsletter: https://jayacunzo.com/newsletter
Listen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.

Sources:

• My blog post, which expounds on this episode: The Click Is Now Optional. Here’s What Isn’t.
• Rand Fishkin/SparkToro: In 2026, Less than One Third of Google Searches Still Send a Click
• Cyrus Shepard/Zyppy Signal: 5 Data-Backed Features of Websites Winning Google in 2026
• Search Engine Land: Roughly 3 in 4 consumers use AI to shop, and nearly 1 in 3 won't let it spend
• Adobe Analytics (via TechCrunch): AI-sourced traffic to US retailers grew ~393% YoY in Q1 2026 and converts ~42% better

ZCM Field Notes are short reactions to news or observations of what's happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.

Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.

Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window

Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com