What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.

Jay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.

Timestamps:
00:00 — Jay’s core idea: don’t market more, matter more
02:26 — Why every talk needs to create a real shift, not just a to-do list
04:24 — Jay’s “unsolicited response rate” metric
06:00 — Reach vs. resonance, and why making people care is the actual job
07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk
08:47 — Why marketers need to slow down and develop ideas that matter
14:21 — Creativity as trial and error, not instant genius
17:22 — Asking questions Google can’t answer
20:52 — Amanda’s favorite newsletter and useful zero-click content
22:38 — Michelle Warner as an example of a zero-click business
28:55 — How platforms reward lowest-common-denominator content
30:16 — Why speaking gives you control that social platforms don’t
34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearance

Connect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/
Learn more about Jay Acunzo: https://jayacunzo.com/
Sign up for Jay’s Newsletter: https://jayacunzo.com/newsletter
Listen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com