Do not wait another year. We don't want you to be in the same position again!

Have the business partner you wish you had, in your back pocket next month!

See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/

If your business isn’t bringing in consistent sales, this episode is your wake-up call.

I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing.

Spoiler: it’s not your sales… it’s your marketing.

In this episode, we cover:

• Why you don’t have a sales problem, you have a marketing problem
• What marketing actually is (and why social media alone isn’t enough)
• The truth about passive income and digital products
• Why your offers aren’t converting
• How to start building an audience that actually buys

• 
  

Apply for mastermind by clicking here

See other ways of working with me by clicking here

In this episode of The Life of KG, Katie Godfrey talks about one of the most requested (and most avoided!) topics for business owners, VAT and tax.

If you’re a salon owner, aesthetic clinic, lash tech, brow artist, nail tech, hairdresser or training academy owner in the UK, this episode is a must-listen, especially if you’re approaching the VAT threshold or already VAT registered.

As your business grows, your tax responsibilities grow too. And while it can feel overwhelming, VAT registration is often a sign that your business is scaling successfully.

Katie shares:

· What happens when you hit the VAT threshold in the UK

· How VAT registration works with HM Revenue & Customs (HMRC)

· The impact VAT has on your pricing and profit

· Common mistakes beauty business owners make with tax

· Why paying more tax usually means you’re making more money

· The mindset shift required when stepping into CEO mode

· Why moving abroad (including to Dubai) doesn’t eliminate financial responsibility

This is an honest, straight-talking episode designed to remove fear around VAT and help you feel more confident managing the financial side of your business.

If you’ve ever Googled:

· “VAT for salon owners UK”

· “When do I register for VAT UK?”

· “How does VAT work for service businesses?”

· “Why is my tax bill so high?”

This episode breaks it down in simple terms, without jargon, without panic, and with real-life experience from someone who’s navigated it herself.

Remember: growth comes with new levels of responsibility. Understanding your numbers is part of becoming the CEO your business needs.

If you enjoyed this episode, please subscribe, leave a review, and share it with another beauty business owner who needs to hear it.

DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/

Get a FREE trial on Salon Success Manager App here: https://salonsuccessmanager.com/

She has 4x her employment income. Let’s celebrate my gorgeous client Joanne Ogrady.

Joanne is part of my GROWTH Mastermind & just resigned for round 2!

In this time together she has had incredible results & I’m so proud of her.

- 4x more income for her employed role

- Over doubled her income in the business

- Her confidence has grown massively which has helped her level up in every area

- She has her foundations & systems on point now which has helped with growth

- Gone into education & launching her hair extension courses!

If you’re looking to add hair extensions onto your menu, Joanne is your girl!! Drop her a message for her next training dates.

She is fully booked, smashing her goals personally & financially from offering extensions, so why can’t you?

If you're interested in mastermind & want to get on the waitlist for when doors next open, CLICK HERE

If you want to join my FREE masterclass on hosting next month on speeding up your success, CLICK HERE

What does it really take to move your life and business to Dubai?

In this episode of The Life of KG, I sit down with Tara Rose to talk about building a business in Dubai, creating powerful communities, and having the courage to take big leaps, even when you’re unsure.

This conversation is such a full-circle moment for me. I first saw Tara speaking at Beauty World while I was in the middle of deciding whether to fully relocate to Dubai or split my life 50/50 between the UK and UAE. The very next day, I ended up at an event at her venue (without even realising it was hers). I remember thinking, “I need her in my life… she just doesn’t know it yet.”

And now she’s here.

We dive into what it actually looks like to grow a business internationally and step into a completely new environment.

In this episode, we talk about:

· What building a beauty business in Dubai really looks like

· The mindset required when relocating internationally

· Why environment and proximity impact your growth

· Creating community in a new country

· Navigating uncertainty when making big life decisions

· Advice for beauty entrepreneurs thinking about expanding

If you’re a salon owner, clinic owner, training academy or ambitious woman in business considering a big move, or simply wanting to elevate your environment, this episode will give you clarity and confidence.

If you enjoyed this episode, please leave a review and share it on your Instagram stories, it helps more beauty entrepreneurs find the podcast.

DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/

Want my FREE team checklist? https://katiegodfrey.thrivecart.com/the-ultimate-team-checklist/

Sign up for the 8 week management course here: https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

Let’s celebrate my client Laura Bell.

Laura has been on a journey with me for many years. From being in my membership to 2 rounds of mastermind!

She has also been on the podcast, on my stage & her success story is in my book!

She has:

- Gone from a self-employed model to employed

- Fully stepped off the tools

- Got COMPLETE freedom in her business

- Created her coaching business

- Has passive products & programmes

- Gained visibility

- Making more money than ever before

The list goes on.

Check out Laura’s page to find out more about her services.

If you want to scale like Laura has then get on the waitlist for the next enrollment for mastermind. Click here to find out more.

In this solo episode of The Life of KG, Katie shares the biggest mistakes she’s been seeing across salons, clinics, training academies and coaching businesses over the last six months.

After moving to Dubai and stepping into a new season of growth, she’s had time to reflect on what separates businesses that scale from those that stay stuck, and the patterns are clear.

If your business feels busy but not profitable…
If your revenue is inconsistent…
If you’re still stuck “on the tools” instead of leading…

This episode is your wake-up call.

Katie breaks down:

· The leadership gaps holding business owners back

· Why your client experience could be costing you loyalty

· The difference between being busy and being profitable

· The systems every growing business needs

· The mindset shift required to step into your CEO role

This is honest, direct and exactly what you need if you’re ready to raise your standards and grow.

If you’re serious about scaling your business and creating more freedom:

DM me “RETREAT” to find out more: ⁠https://www.instagram.com/kg_katiegodfrey/⁠

If you want to get to £6000 and get fully booked, click here for mastermind: https://katiegodfrey.biz/get-training

If you want to get past £20k/£50k months working half the time, click here for mastermind: https://katiegodfrey.biz/get-scale-training

In this episode of The Life of KG, Katie sits down with Anna from Socialista.

From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.

Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.

In This Episode, We Talk About:

• Growing up in a family of sellers & learning business from age 10

• Starting as a social media manager and turning it into an empire

• Why building an audience FIRST is the key to selling anything

• The #1 mistake people make when creating courses or programs

• Posting frequency, viral content and what’s working right now

• Hooks, explore page strategy, and why content has to stop the scroll

• Inbound VS outbound sales, and why you need both in 2025

• Why so many coaches are struggling right now

• The story of losing £60K + a 200K drop in revenue

• The emotional discipline required to be a CEO

• Hiring, firing, and only bringing in A-players

• What AI means for the coaching industry, and why personal brand wins

• Why authenticity matters more now than ever

• The truth about trolls, visibility and online backlash

• How retreats + community can transform your business

• Why you ALWAYS need a mentor (even as a mentor yourself)

Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/

Get your FREE trial on Salon Success Manager.

https://salonsuccessmanager.com

Check out Socialista here