On this episode of The Broker Link Podcast, Danielle Tworek, Head of Marketing at The Brokerage Inc., sits down with Gary Walker to discuss the strategies, mindset, and relationships that helped him build a successful insurance business.

Gary shares his inspiring journey from spending 35 years in ministry to entering the insurance industry nearly a decade ago. After long hours and limited income in ministry, he made the leap into Medicare insurance and quickly found success, achieving nearly 50 enrollments in his very first year.

By 2020, Gary dramatically expanded his life insurance business—growing from just 4 policies annually to more than 200. He credits that growth to consistent relationship-building, strategic marketing, mentorship, and a willingness to continually learn and improve.

Throughout the conversation, Gary explains how radio advertising, word-of-mouth referrals, and lessons from the book Fanatical Prospecting helped shape his approach to prospecting and business development.

Now focused on the future, Gary is preparing his son and mentoring newer agents as he works to continue expanding Walker Wellness and help others succeed in the industry.

Read all about Walker Wellness Insurance online by checking out Gary's website, www.walkerwellnessinsurance.com

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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On this episode of The Broker Link Podcast, Cristal Bustillos and Chris Newberry from the life department break down the growing opportunity around life settlements and how agents can use them to better serve clients.

The discussion explains that a life settlement allows a client to sell an unwanted or unaffordable life insurance policy on the secondary market. In return, the client receives compensation and no longer has to pay ongoing premiums. However, ownership of the policy and the death benefit transfer to the buyer.

Cristal and Chris highlight situations where life settlements can be especially valuable, including:

• Business-owned policies
• Key person coverage
• Clients with non-liquid assets who need quick access to cash
• Policies that are no longer needed or affordable

They also walk through how the process works at TBI, starting with a qualifying worksheet to help determine whether a policy may have value. From there, medical records are reviewed to establish life expectancy, and settlement brokers negotiate offers on the client's behalf.

The episode also emphasizes how agents can position life settlements as another strategic planning tool for clients, while TBI provides guidance, support, and free resources throughout the process.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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On this episode of The Broker Link Podcast, host Leigha Hayes sits down with Robert Davis from Physicians Mutual to discuss innovative solutions in today's Medicare market.

Robert shares details about Physicians Mutual's unique Plan G Medicare supplement, which features a disappearing deductible and lifetime discounts, often making it 20–40% more affordable than traditional Plan G options. He explains that the ideal clients for this plan include healthy individuals, retirees with HSAs, and consumers already comfortable with high-deductible health plans.

The conversation also dives into some of the biggest challenges facing the Medicare industry today, including medical inflation, fraud, and market instability. Robert emphasizes the value of working with trusted legacy carriers that continue to adapt and innovate for both agents and clients.

In addition to Medicare supplements, Robert introduces Physicians Mutual's new dental product featuring no annual maximum, along with a competitive final expense solution offering flexible term options and strong rates.

This episode is packed with valuable insights for agents looking to better serve clients while staying ahead in a changing Medicare landscape.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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In this episode of The Broker Link Podcast, Mike Smith and Josh Slattery break down the key updates from the 2027 CMS Medicare Final Rule and what it means for agent partners.

One of the biggest headlines is the rate increase for Medicare Advantage plans, rising from 0.9% to 2.48%, which injects approximately $13 billion into the system. While this funding boost is significant, it will likely influence product design, including potential reductions in certain non-essential supplemental benefits.

The discussion also highlights the codification of the Inflation Reduction Act provision that caps out-of-pocket prescription drug costs at $2,100, providing greater financial protection for beneficiaries.

From a compliance standpoint, several important changes are addressed. The removal of the 48-hour waiting period for Scope of Appointment and the reduction of call recording retention requirements from 10 years to 6 years are expected to streamline agent workflows while maintaining regulatory standards.

The episode also explores the evolving focus of Star Ratings, with a shift toward clinical outcomes and away from administrative measures — signaling a broader move toward quality of care and patient results.

The Brokerage Inc. will continue to keep you informed about CMS changes for 2027. Visit our website, www.thebrokerageinc.com to learn more.

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In this episode of The Broker Link Podcast, Cristal Bustillos introduces Colby Cox, the new Director of Sales in the Life Department at The Brokerage Inc.

Colby shares his background, from his Texas roots and time at Texas A&M University to his transition from coaching into the insurance industry. He discusses his first few weeks in the role, with a strong focus on growing the brokerage's presence in life insurance and annuities.

Throughout the conversation, Colby emphasizes the importance of truly understanding insurance concepts rather than focusing solely on specific products. He encourages agents to build a strong foundation of knowledge so they can better serve their clients and grow their business.

Colby also makes it clear that he is here as a resource — committed to supporting agents, answering questions, and helping them succeed in the life and annuity space.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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Website: https://thebrokerageinc.com/

In this episode of The Broker Link Podcast, Mike Papuc and Danielle Tworek sit down with Luis Moreno, owner of Simply Health Insurance, to discuss his 25-year journey in the insurance industry.

Luis shares how he first obtained his life and health insurance license in 1999 while transitioning from a career in teaching. Over the years, he built experience across multiple areas of the industry, including time in the military and working with Mutual of Omaha before launching his own Farmers Insurance agency in 2001.

As the market evolved, Luis expanded his business to include Affordable Care Act marketplace plans and Medicare in 2014, helping clients access comprehensive health coverage while continuing to grow his agency.

Luis also discusses his passion for mentoring new agents. Through his YouTube channel and the Skool platform, he provides training and support to help agents build confidence and develop their businesses.

His advice for new agents is simple: get contracted now, invest in training, and offer a full range of insurance solutions so clients can rely on you as a trusted advisor.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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Website: https://thebrokerageinc.com/

In this episode of The Broker Link Podcast, Regional Sales Directors Cynthia Rosales and Leigha Hayes break down one of the most common questions agents face: Medicare Supplement vs. Medicare Advantage plans.

The conversation begins with Original Medicare, which typically covers about 80% of approved medical costs, leaving beneficiaries responsible for the remaining 20%. Cynthia and Leigha explain how Medicare Supplement Plan G can help fill that gap by providing predictable coverage for many out-of-pocket expenses.

They discuss guaranteed issue opportunities for Medicare Supplement plans, including when individuals turn 65 or transition off employer group coverage. While Plan G benefits are standardized across carriers, premiums can vary — with typical monthly costs for a 65-year-old female ranging between $100 and $200 depending on the carrier and location.

The episode also explores Medicare Advantage plans, which often feature $0 premiums but require copays and cost-sharing when services are used. These plans may also bundle additional benefits such as prescription drug coverage, dental, vision, and hearing services.

Cynthia and Leigha emphasize that both Medicare Supplement and Medicare Advantage plans include out-of-pocket maximum protections, helping beneficiaries manage financial risk while choosing the coverage option that best fits their healthcare needs and budget.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

Remember to like, share, and subscribe to our show! New episodes are available every Tuesday.

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Website: https://thebrokerageinc.com/

In this episode of The Broker Link Podcast, Chris Newberry and Cristal Bustillos break down essential business insurance strategies every advisor should understand — and every business owner should implement.

The conversation centers on key person insurance and buy-sell agreements, two critical tools for protecting business continuity. Key person insurance provides financial stability to a company if a vital employee or owner passes away, helping offset lost revenue and operational disruption. Buy-sell agreements, when properly funded with life insurance, ensure smooth ownership transitions and protect both partners and families from financial uncertainty.

Chris and Cristal emphasize the importance of proactive planning and discuss how complementary business valuations help owners understand their true exposure and funding needs.

They also explore worksite marketing opportunities, available to businesses with as few as 15 employees. With guaranteed issue options and portable coverage, these policies offer meaningful benefits to employees and their families — while creating strong revenue opportunities for agents.

Additionally, the episode covers disability insurance, including income protection and business overhead expense coverage — critical safeguards that protect both personal paychecks and company operations.

Whether you're advising business owners or looking to grow your book of business, this episode highlights why business insurance planning is not only essential for clients, but also a highly profitable line of coverage for agents.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

Remember to like, share, and subscribe to our show! New episodes are available every Tuesday.

Join our Community!

LinkedIn: https://www.linkedin.com/company/the-brokerage-inc-/

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Website: https://thebrokerageinc.com/