Amazon FBA isn’t as simple as it used to be.

In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.

What you’ll learn in this episode

• Why you should NOT rely only on Amazon fulfillment (MCF risks)
• The hidden costs of Amazon AWD, AGL, and inventory delays
• How slow check-ins are killing your cash flow
• Why inventory can sit unsellable for weeks inside Amazon
• The real advantage of using your own 3PL
• How brands are saving thousands by restructuring fulfillment
• Why omnichannel supply chains are the future

Key Insights
Amazon is optimizing for data, not your profitability
Inventory delays = locked cash + lost sales
FBA alone is no longer enough to scale
Flexible supply chains win in 2026
Real Example from the Episode

Some sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.

The Big Shift

The most successful brands today are:

✔ Building their own supply chain
✔ Using independent 3PLs
✔ Expanding beyond Amazon
✔ Taking control of inventory and fulfillment

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global logistics, fulfillment, and supply chain optimization

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Amazon sellers are facing a brutal reality in 2026:

Rising shipping costs.
Higher FBA fees.
Shrinking margins.

In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to break down what’s really happening in global supply chains and how eCommerce brands can survive.

What you’ll learn in this episode

• Why shipping prices are rising again (and what’s coming next)
• The real impact of geopolitics on Amazon sellers
• How to reduce landed costs and protect your margins
• Why relying only on Amazon FBA is becoming risky
• The hidden costs most sellers ignore (HTS codes, duties, storage)
• Why omnichannel selling is no longer optional
• How Amazon’s new payout changes affect your cash flow

Key Takeaways

• Shipping volatility isn’t over yet
• Amazon fees + ads + coupons are eating margins
• Sellers must optimize supply chain AND diversify channels
• Cash flow is becoming one of the biggest risks in eCommerce

Why This Matters

According to Burak, up to 25% of mid-level Amazon sellers are leaving the market due to rising costs and competition.

This is no longer a side hustle.

It’s a full-scale business or nothing.

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global sourcing, freight, and supply chain optimization

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Most Amazon brands don’t fail.

They plateau.

In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.

From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth.

In this episode you’ll learn

• Why Amazon product catalogs eventually plateau
• When to focus on optimization vs launching new products
• How top brands decide when to scale or expand
• Why some brands need aggressive SKU launches
• How to use keywords, competitors, and reviews to find new opportunities
• The role of brand lifecycle in product strategy
• What types of brands should invest in Amazon growth

Colin also shares a powerful take on AI:

Why real product photos and videos will outperform AI-generated content as the market becomes saturated with low-quality visuals.

Key Takeaway

You can’t scale forever on the same products.

At some point, growth requires new SKUs, new ideas, and better positioning.

Guest - Colin Plotica
Founder & CEO, Movement Retail

Movement Retail helps brands grow on Amazon through product strategy, development, and long-term partnerships.

If you're an Amazon seller trying to break past a plateau, this episode will help you understand when to optimize and when to expand.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Most Amazon sellers don’t fail because of ads.

They fail because the product isn’t good enough.

In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, test, and validate new products before scaling.

This episode dives deep into real-world product development strategies used by manufacturers and Amazon-focused brands.

In this episode you’ll learn

• How to validate product ideas using real Amazon data
• Why customer reviews are the ultimate product test
• How to test products before committing to large inventory
• The step-by-step process from idea → product → launch
• Why you can’t “market” a bad product into success
• How small batch testing reduces risk
• The role of aggressive early ad spend in product validation
• When to kill a product vs improve it

Colin also shares how his team works directly with manufacturers to:

• Rapidly iterate products based on real feedback
• Fix product issues using customer reviews
• Launch test batches before scaling inventory

Key Takeaway
You can’t out-market a bad product.
Amazon customers will tell you the truth fast and brutally.
The smartest brands test early, iterate quickly, and let real customer feedback guide decisions.

Guest
Colin Plotica
Founder & CEO, Movement Retail

Movement Retail helps brands scale on Amazon through product development, strategy, and long-term partnerships.

Connect with Colin and Movement Retail
Website: https://movementretail.com
Facebook: https://www.facebook.com/people/Movement-Retail
Linkedin: https://www.linkedin.com/company/movement-retail
Instagram: https://www.instagram.com/movementretail

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Most Amazon sellers don’t have a tax problem.

They have a timing problem.

In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce finance:

Cash vs accrual accounting.

This single shift can dramatically impact how much tax you pay — without changing your actual profit.

In this episode you’ll learn

• The difference between cash and accrual accounting
• Why ecommerce businesses should track both
• How timing affects your reported profit
• How inventory impacts your tax bill
• Why growing brands benefit from cash-based tax reporting
• How to legally reduce your taxable income
• Why most sellers overpay taxes without realizing it
• How proactive tax planning saves more than reactive filing

Matt also explains why ecommerce sellers should:

• Use accrual accounting for decision-making
• Use cash accounting for tax optimization

The same numbers, different timing — very different outcomes.

Guest
Matt Remuzzi
Owner, CapForge Accounting

CapForge specializes in bookkeeping, tax strategy, and advisory for ecommerce businesses.

Connect with Matt and CapForge
Facebook: https://www.facebook.com/capforge
LinkedIn: https://www.linkedin.com/company/58977659/admin/feed/posts
Instagram: https://www.instagram.com/capforge_bookkeeping

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

AI is powerful.

But when it comes to your finances, it can cost you a lot more than you think.

In this episode, John Cavendish sits down with Matt Remuzzi, Owner of CapForge Accounting, to break down why Amazon sellers should be careful using AI for bookkeeping and tax decisions.

Matt has been in accounting since before the ecommerce boom and now leads a 90+ person team specializing in ecommerce accounting, tax strategy, and business exits.

In this episode you’ll learn:

• Why AI is not ready to replace accountants
• The hidden risks of using AI for tax advice
• How one decision could cost you hundreds of thousands
• Why ecommerce accounting is different from traditional accounting
• The biggest mistakes general CPAs make with Amazon sellers
• How specialized accountants help reduce tax liability
• Why many sellers overpay taxes without realizing it

Matt also explains how ecommerce-specific tax strategies can lead to massive savings, sometimes turning large tax bills into zero.

Guest
Matt Remuzzi
Owner, CapForge Accounting

CapForge specializes in bookkeeping, tax prep, advisory, due diligence, and exits for ecommerce businesses.

Connect with Matt and CapForge
Facebook: https://www.facebook.com/capforge
LinkedIn: https://www.linkedin.com/company/58977659
Instagram: https://www.instagram.com/capforge_bookkeeping

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Getting your product into retail stores is not magic.

It’s a numbers game, a conversion game, and a process that takes time.

In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States.

Talor breaks down the real step-by-step process of getting into retail, including how long it takes, how buyers respond, and what brands must have before retailers will even consider them.

In this episode you’ll learn

• How long it actually takes to get into retail stores
• Why smaller retailers can onboard brands in weeks
• Why large chains like Costco can take over a year
• The conversion math behind retail outreach
• Why reaching out to 100 retailers is normal
• How many retailers typically say yes
• Why every Amazon seller should build a branded website before pitching retail
• Why retail buyers evaluate brands differently today

Talor also explains why retail outreach is fundamentally a conversion funnel, similar to ecommerce marketing.

Out of 100 retailers contacted:

• Around 20 may respond
• About 10 may show real interest
• And 3–5 may become actual retail deals

Understanding this process is key for Amazon brands that want to scale beyond ecommerce.

Guest: Talor Ofer
Founder, Retail Empire

Retail Empire helps ecommerce brands expand into retail chains across the United States and works with hundreds of retailers.

Connect with Talor and Retail Empire:
Website: https://retail-empire.com
Facebook: https://www.facebook.com/TheRetailEmpire
Linkedin: http://bit.ly/TalorLinkedIn
Instagram: https://www.instagram.com/retail.empire.official

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

AI is changing how brands discover retail opportunities.

In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the United States.

For years, most ecommerce brands focused only on Amazon. But now, AI-powered research is revealing thousands of overlooked retail opportunities — from major chains like Costco and Walmart to niche distribution channels most sellers have never even heard of.

Talor has been helping brands break into retail since 2005 and has worked with companies across nearly every product category.

In this conversation, he explains how AI is transforming retail discovery and why more Amazon sellers are expanding beyond ecommerce.

In this episode you’ll learn:

• How AI is helping brands find thousands of retail opportunities
• Why more Amazon sellers are moving into physical retail
• How retail buyers evaluate brands faster using AI
• Why small brands have a better chance than ever to enter retail
• What sellers need before approaching large retailers
• How AI research tools can uncover hidden distribution channels

Talor also shares a surprising example of a government retail channel serving over 4 million customers that most ecommerce brands never consider.

Guest: Talor Ofer
Founder, Retail Empire

Talor has been helping ecommerce brands enter retail stores since 2005 and works with companies expanding into major retailers across the United States.

Connect with Talor and Retail Empire:
Website: https://retail-empire.com
Facebook: https://www.facebook.com/TheRetailEmpire
Linkedin: http://bit.ly/TalorLinkedIn
Instagram: https://www.instagram.com/retail.empire.official

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...