Amazon FBA isn’t as simple as it used to be.

In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.

What you’ll learn in this episode

• Why you should NOT rely only on Amazon fulfillment (MCF risks)
• The hidden costs of Amazon AWD, AGL, and inventory delays
• How slow check-ins are killing your cash flow
• Why inventory can sit unsellable for weeks inside Amazon
• The real advantage of using your own 3PL
• How brands are saving thousands by restructuring fulfillment
• Why omnichannel supply chains are the future

Key Insights
Amazon is optimizing for data, not your profitability
Inventory delays = locked cash + lost sales
FBA alone is no longer enough to scale
Flexible supply chains win in 2026
Real Example from the Episode

Some sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.

The Big Shift

The most successful brands today are:

✔ Building their own supply chain
✔ Using independent 3PLs
✔ Expanding beyond Amazon
✔ Taking control of inventory and fulfillment

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global logistics, fulfillment, and supply chain optimization

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Amazon sellers are facing a brutal reality in 2026:

Rising shipping costs.
Higher FBA fees.
Shrinking margins.

In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to break down what’s really happening in global supply chains and how eCommerce brands can survive.

What you’ll learn in this episode

• Why shipping prices are rising again (and what’s coming next)
• The real impact of geopolitics on Amazon sellers
• How to reduce landed costs and protect your margins
• Why relying only on Amazon FBA is becoming risky
• The hidden costs most sellers ignore (HTS codes, duties, storage)
• Why omnichannel selling is no longer optional
• How Amazon’s new payout changes affect your cash flow

Key Takeaways

• Shipping volatility isn’t over yet
• Amazon fees + ads + coupons are eating margins
• Sellers must optimize supply chain AND diversify channels
• Cash flow is becoming one of the biggest risks in eCommerce

Why This Matters

According to Burak, up to 25% of mid-level Amazon sellers are leaving the market due to rising costs and competition.

This is no longer a side hustle.

It’s a full-scale business or nothing.

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global sourcing, freight, and supply chain optimization

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Most Amazon brands don’t fail.

They plateau.

In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down why growth slows down and what brands must do to keep scaling.

From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth.

In this episode you’ll learn

• Why Amazon product catalogs eventually plateau
• When to focus on optimization vs launching new products
• How top brands decide when to scale or expand
• Why some brands need aggressive SKU launches
• How to use keywords, competitors, and reviews to find new opportunities
• The role of brand lifecycle in product strategy
• What types of brands should invest in Amazon growth

Colin also shares a powerful take on AI:

Why real product photos and videos will outperform AI-generated content as the market becomes saturated with low-quality visuals.

Key Takeaway

You can’t scale forever on the same products.

At some point, growth requires new SKUs, new ideas, and better positioning.

Guest - Colin Plotica
Founder & CEO, Movement Retail

Movement Retail helps brands grow on Amazon through product strategy, development, and long-term partnerships.

If you're an Amazon seller trying to break past a plateau, this episode will help you understand when to optimize and when to expand.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...