Episodes

  • 2. The Anxiety Factor

    2. The Anxiety Factor
    May 14 2026

    In this episode we’re digging into what Thomas calls ‘The Anxiety Factor’—how customer anxiety affects communication, trust, and ultimately whether a sale happens at all.

    Also, joining us today is Dr. Brandon Morris, owner of North Myrtle Beach Chiropractic in South Carolina, who’ll give us his perspective on working with anxious patients and building trust in a completely different customer setting.
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    34 mins
  • 1. The Customer Chess Game

    1. The Customer Chess Game
    May 14 2026

    In our first episode, we talk about what Thomas calls the ‘customer chess game’—how anxiety, discomfort, and past experiences can create a breakdown in communication before the sales process even really begins.
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    36 mins