Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.

Key Takeaways:

- Strategies for on-the-ground activation during the 2028 Olympics

- Building international partnerships and navigating cultural nuances

- How to have a healthy and productive professional life with your spouse

Episode Timeline:

0:40Introduction to Ryan Bowling

2:00Preparing international organizations for the Golden Decade of Los Angeles sports

3:00How Ryan delivers thrills

5:00How to find a brand's story

6:30 What do you want the audience to feel?

8:30International brands need to leverage this moment

9:15Why is F1 having a surge in popularity?

10:35Telling the amazing Paralympic stories

11:45Ryan's international team

14:40How will LA's major venues be involved at the Olympics?

16:00How to work with your spouse

19:46Ryan's thought leadership philosophy

This episode’s guest:

• Ryan Bowling on LinkedIn

• Thrill Communications

• Local Action Marketing

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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Key Takeaways:

- Strategies for brand visibility in AI search

- The role of social media and user-generated content in AI visibility

- AI search market share and trends

Episode Timeline:

1:25The evolution of AI in search

2:50 What's happening at DKC Analytics these days?

4:00What are the most popular AI search engines?

5:00Tod was fooled by an AI hallucination

6:10DKC's AI Evolution search strategy

8:15The first steps in creating an AI strategy

9:15AI search loves Reddit

12:45AI is pulling from non-traditional sites

16:40Basic practices for AI search

18:05Does Google squash AI content?

21:20How do people get a free audit from DKC?

This episode’s guest:

• Apurva Sarkar on LinkedIn

• DKC Analytics

• For a free trial email: Apurva Sarkar@DKCNews.com

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Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.

Key Takeaways:

- The role of PR in supporting journalism

- The future of journalism

- Challenges in online publishing and content distribution

Episode Timeline:

1:00 Erin is a voracious reader

4:45PR needs to take responsibility as journalism struggles

7:15The importance of sponsored content

9:30Sponsored content shouldn't read like an ad

10:15Audiences don't mind sponsored content

11:10What does the future of journalism look like?

13:30The advantage of smaller outlets

14:10Problems facing online publishing

17:15Hope for the future of online publishing

18:45Why do journalists have an advantage in PR?

21:00Tod's thoughts on press releases

25:00Erin's thought leadership philosophy

This episode’s guest:

• Erin Dolin on LinkedIn

• The Fletcher Group

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David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups.

Key Takeaways:

- Current hiring needs in aerospace and defense

- Stealth mode startups and their strategic planning

- The role of AI in recruitment and industry innovation

Episode Timeline:

1:55Life as a Boston sports fan in Southern California

3:50Current Trends in aerospace and defense hiring

6:30Innovations in space technology

8:00How David stays on top of technology

10:20What is stealth mode for startups?

13:30What are the current hiring needs in aerospace and defense?

15:50Why do we need more propulsion engineers?

17:45How is AI changing hiring processes?

22:56Character traits of a great leader

This episode’s guest:

• David Dickey on LinkedIn

• The Patriot Group

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Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars.

Key Takeaways:

- Humanizing complex technology through storytelling

- The advent of quantum computing

- Taking a stand in thought leadership

Episode Timeline:

1:20 Stephen's favorite albums and music tastes

5:30 Current projects at Rubenstein PR

7:15 Unveiling the flying car and future tech

9:00 Media diet and staying informed in tech

11:02 Humanizing high-tech ideas for the public

14:10 Explaining quantum computing to a lay audience

16:36 The role of room temperature in quantum tech

18:26 Effective pitching and building media relationships

25:10 Thought leadership philosophy and taking a stand

This episode’s guest:

• Stephen Francy on LinkedIn

• Rubenstein PR's website

• Stephen Francy on X

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Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.

Key Takeaways:

- Adam's transition from agency life to independent consulting

- Crafting compelling brand stories

- Effective podcast pitching strategies

Episode Timeline:

0:45 Introduction and Tod Perry's background

2:25 Adam Belmont's background and expertise

3:30 Adam met his wife on JDate

4:50 Motivations for going independent

7:25 Work-life balance and location flexibility

8:30 Adam Belmont's biggest success as a solo act

10:00 Building a trusted network of collaborators

13:00 How Adam helps clients book on top podcasts

15:00 The value of long-form storytelling in podcasts

16:30 Discovering a brand's story

19:00 Creating scroll-stopping social media content

22:30 Adam's thought leadership philosophy

25:20 Analyzing the McDonald's CEO burger incident

This episode’s guest:

• Adam Belmont on LinkedIn

• A to B Strategies on LinkedIn

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Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.

Key Takeaways:

- B2B PR strategies for tech companies

- Working with high-growth companies

- Using awards to showcase growth

Episode Timeline:

1:10Jodi's Google problem

2:25Overview of Classic Bart PR's client focus and recent successes

4:05Jodi's approach to client selection

5:10All of Jodi's clients are high-growth companies

6:20How the INC 5000 companies are chosen

7:45Awards are great for AI search

10:30 When should startups start paying for PR?

12:30Finding a company's unique story

17:00Jodi's B2B software PR tactics

19:30 The importance of reusing content

22:30 Jodi's thought leadership philosophy

This episode’s guest:

• Jodi Holzband LinkedIn

• Classic Bart PR + Communications

Subscribe and leave a 5-star review:

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Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.

Key Takeaways:

- The rise of collectives and trusted partner networks

- How AI is changing the agency landscape

- How collectives allow agencies to be flexible

Episode Timeline:

1:15What are collectives and why are they important?

3:00The benefits of pre-built relationships and seamless onboarding

5:00Factors driving the rise of collectives in the agency space

6:25The impact of AI on agency models and services

7:25How Collective OS matches agencies with synergistic partners

9:27The role of AI in partner matching and collaboration

10:55Typical users of Collective OS and their agency sizes

12:20Gaps in services and emerging client needs

14:00 Can agencies still brag about using AI?

17:12The origin story of Collective OS

20:45Why agencies are shrinking and the shift towards specialization

24:25Jason's thought leadership and insights

This episode’s guest:

• Jason Flack on LinkedIn

• Collective OS's website

• @FlackThought on X

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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