Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.

Key Takeaways:

- Strategies for on-the-ground activation during the 2028 Olympics

- Building international partnerships and navigating cultural nuances

- How to have a healthy and productive professional life with your spouse

Episode Timeline:

0:40Introduction to Ryan Bowling

2:00Preparing international organizations for the Golden Decade of Los Angeles sports

3:00How Ryan delivers thrills

5:00How to find a brand's story

6:30 What do you want the audience to feel?

8:30International brands need to leverage this moment

9:15Why is F1 having a surge in popularity?

10:35Telling the amazing Paralympic stories

11:45Ryan's international team

14:40How will LA's major venues be involved at the Olympics?

16:00How to work with your spouse

19:46Ryan's thought leadership philosophy

This episode’s guest:

• Ryan Bowling on LinkedIn

• Thrill Communications

• Local Action Marketing

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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Key Takeaways:

- Strategies for brand visibility in AI search

- The role of social media and user-generated content in AI visibility

- AI search market share and trends

Episode Timeline:

1:25The evolution of AI in search

2:50 What's happening at DKC Analytics these days?

4:00What are the most popular AI search engines?

5:00Tod was fooled by an AI hallucination

6:10DKC's AI Evolution search strategy

8:15The first steps in creating an AI strategy

9:15AI search loves Reddit

12:45AI is pulling from non-traditional sites

16:40Basic practices for AI search

18:05Does Google squash AI content?

21:20How do people get a free audit from DKC?

This episode’s guest:

• Apurva Sarkar on LinkedIn

• DKC Analytics

• For a free trial email: Apurva Sarkar@DKCNews.com

Hosted on Acast. See acast.com/privacy for more information.

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.

Key Takeaways:

- The role of PR in supporting journalism

- The future of journalism

- Challenges in online publishing and content distribution

Episode Timeline:

1:00 Erin is a voracious reader

4:45PR needs to take responsibility as journalism struggles

7:15The importance of sponsored content

9:30Sponsored content shouldn't read like an ad

10:15Audiences don't mind sponsored content

11:10What does the future of journalism look like?

13:30The advantage of smaller outlets

14:10Problems facing online publishing

17:15Hope for the future of online publishing

18:45Why do journalists have an advantage in PR?

21:00Tod's thoughts on press releases

25:00Erin's thought leadership philosophy

This episode’s guest:

• Erin Dolin on LinkedIn

• The Fletcher Group

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.