LinkedIn is loud. AI made it louder.
So how do you cut through without becoming another copy-paste bot?

In this episode, Troy Hipolito (aka “The Not-So-Boring LinkedIn Guy”) breaks down how he built real momentum on LinkedIn — and how he used that momentum to launch a profitable SaaS without spending a dime on ads.

Troy is the founder of The Troy Agency and creator of Skoop (a personality-driven AI content + DM system designed to help people write like themselves, sell like humans, and follow up consistently).

What you’ll learn:

• Why LinkedIn is a networking platform — and how selling too early kills trust
• The “slow dating” approach to business (support → alignment → referrals)
• Troy’s video DM “sandwich formula” to increase booked, vetted meetings
• How to personalize fast (because people scan, not read novels)
• The right way to use AI: draft + structure…while humans keep the trust

Connect with Troy:
LinkedIn: https://www.linkedin.com/in/troyhipolito/
The Troy Agency: https://thetroyagency.com/
Skoop: https://www.skoopapp.com/

Host: Adam W. Barney — Transition Leadership Coach
Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

If you’ve ever walked out of a meeting thinking “that didn’t sound like me”…you’re not broken — you’re untrained.

This is a special off-schedule Friday drop with Dr. Laura Sicola (TEDx speaker with 7,000,000+ views) on the real mechanics of executive presence: voice, perception, power, and the tiny shifts that change how people experience you.

We unpack:

• Why “just be authentic” is often a trap (and how it quietly caps your career)
• Code-switching vs. covering — and the line between smart adaptation and self-erasure
• The “prismatic voice” idea: you’re not one note — you’re a spectrum
• The “expert’s curse”: how to stop sounding smart and start making others feel smart
• Laura’s “internal mixing board” tool (a 15-minute reset you can use before your next high-stakes room)
• Why women often get penalized for behaviors men get rewarded for — and what to do about it

If you lead people, sell ideas, or have to influence up a level, this episode is a masterclass.

Connect with Dr. Laura Sicola

• Website: https://laurasicola.com/
• LinkedIn: https://www.linkedin.com/in/drlaurasicola/

Work with Adam (Transition Leadership Coaching/EnergyOS)

• Website: https://www.adamwbarney.com/
• Book a 20-min Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

If this hits, share it with a leader who’s tired of “confidence theater” and ready for a more real way to lead.

Your customers are telling you what they want, but most leaders ignore them…then wonder why growth stalls.

In this episode, Brooke Sellas (B Squared Media) joins me for a reality-first breakdown of what customer-led growth actually looks like right now: how to listen for signals, turn them into smarter strategy, and stop burning budget trying to out-market the truth.

We dig into:

• Why “marketing” fails when leadership isn’t listening
• Where the real customer data lives (and why most teams miss it)
• How to translate customer language into messaging that converts
• The leadership discipline that builds trust and revenue

Featuring: Brooke B. Sellas
LinkedIn: https://www.linkedin.com/in/brookebsellas/
Website: https://bsquared.media/

Ready to lead through change without burning out? Book a 20-min Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min