How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also shares a story about how being called an “ambulance chaser” made him create one of his BEST social media campaigns ever. Tune in now.

📰 About Lee Rudin:

Lee Rudin is the founder of Rudin Law and the force behind the bold “Get Rude” brand. Based in New Orleans, he grew from 0 to 300+ cases in 26 months by moving away from traditional SEO and PPC-heavy strategies and going hard on bold branding and social media. Known for his unconventional approach, Lee helps clients fight back, and shows lawyers how to ditch “spray and pray” marketing and build a unique brand that brings in cases.

👉 Sasha and Lee explore:

— Why it’s not worth investing in paid ads unless you can commit ~$10K/month.

— How being called an “ambulance chaser” turned into one of Lee’s BEST marketing campaigns.

— How Lee went from 15 to 30+ cases a month with bold social media content.

— Why referrals are RISKY and what you need instead to build a predictable, scalable case flow.

— How branding (i.e., showing your face and message over and over) lowers your cost per case over time.

👉 Main Takeaways from the Episode:

— Before hiring a PPC vendor, write this down: cost per case, monthly budget, and expected return. Then ask your agency: “Can this realistically work within my budget?” If the answer is vague, proceed with caution.

— Choose one (social, PPC, referrals) and commit. If it’s social: post consistently and don’t worry about being too professional.

— Take a common criticism or stereotype in your industry and flip it into content (like Lee’s “ambulance chaser” video). Don’t play it safe.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Lee Rudin:

• Website: https://www.getrude.com/lee-rudin/

• LinkedIn: https://www.linkedin.com/in/leerudin

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:

Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:

— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).

— How to cut time on desk by 20–30%, and use that time to call clients more.

— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.

— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.

— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:

— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.

— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Josh Schmerling:

• Website: https://www.lawpro.ai/

• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.

📰 About Barb Betts:

Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.

👉 Sasha and Barb explore:

— The 5x5 rule: Send 5 daily messages to 5 of your best clients.

— A brilliant (non-awkward) way to connect with old contacts

— How even 3 referral partners can produce ~40 cases/year

— Why everyone in your firm (even your receptionist) is in sales

— Why Facebook is the easiest place to find the best “referring type people”

👉 Main Takeaways from the Episode:

— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind

— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!

— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Barb Betts:

• Website: https://barbbetts.com/

• LinkedIn: https://www.linkedin.com/in/barbbetts/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:

Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:

— How Robert reached 7,000+ lawyers on his very first episode.

— How to pick a great niche (or topic of influence) for your podcast.

— The 30-minute recording trick that creates 6 months of content!

— Why social media is “rented land” and where you must take your audience instead.

— How AI is taking jobs and why starting a podcast is vital to building your personal brand.

— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:

— Claim your podcast name and buy the domain.

— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.

— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Hanna:

• Website: https://legallyspeakingpodcast.com/

• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll capture them in your very own secure AI ecosystem. Law firms can scale to 200+ active cases without popping $100,000+ for a new associate. Tune in now.

📰 About Austin Brittenham:

Austin is an attorney and the co-founder of 2nd Chair, a company that is rapidly bridging the gap between high-level lawyering and cutting-edge technology. His team built Relay, a virtual assistant that evolved into a branded client communication, automated response, and billable AI workflow platform. Now, clients can get quick answers and press a button to send you their business. Austin is on a mission to help owners work faster, protect their time, and generate net-new revenue.

👉 Sasha and Austin explore:

— How to get your own branded AI to capture “quick questions” from clients.

— Why using free tools like ChatGPT is a risky game for lawyers.

— How to scale to 200+ active cases without the overhead of a new $100k associate salary.

— A quick guide to deploy Relay in 30 minutes.

👉 Main Takeaways from the Episode:

— In your current AI tool, confirm if your prompts are being used for model training. If so, stop feeding it client-specific data.

— Go to www.2ndchair.ai to book a demo for Relay. This handles secure, branded client communication, automated responses, and billable AI workflows, all for $500 per seat per month.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Austin Brittenham:

• Website: https://www.2ndchair.ai/

• LinkedIn: https://www.linkedin.com/in/abrittenham/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growth. P.S. You do *NOT* want to miss how even a modest-sized law firm can create a $10 million exit. Tune in today.

📰 About Andy Goldstrom:

Andy Goldstrom has done what most business advisors only talk about: he built two companies from the ground up, landed them both on the Inc. 5000 list, and sold them to Fortune 50 buyers. Now, as Managing Partner of Midcourse Advisors, he's channeling 20 years of experience into one mission: helping law firm owners grow at an astonishing rate of 40% per year. Andy has hired over 500 people, maintained a 98% employee retention, and knows what it takes to scale a business without losing your team — or your mind.

👉 Sasha and Andy explore:

— The exact formula used by smart law firms that grow at 40%.

— Why hiring B players is *far* better than hiring A players.

— Why your intake process is likely broken… and silently eating away at your growth.

— How a "modest" law firm, set up right, can become a $10 million exit.

— Why the *best* time to plan your exit is right now — even if you're 20 years away from it.

👉 Main Takeaways from the Episode:

— Block one hour this week to write your firm's 3-year vision: revenue target, team size, services. Then schedule a team meeting and share it with your staff.

— Schedule individual check-ins with every person who reports to you this month. Ask them about their growth, their challenges, and what they need from you.

— Go to your next networking event with a target list. Pick 3 specific people you want to connect with, do your homework on them in advance, and follow up within 24 hours.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are *legally* slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most CPAs have never heard of, and drops eyebrow-raising insights on how Donald Trump was able to tell the world, “I pay $0 in taxes.” How much are YOU leaving on the table every single year? Watch now.

📰 About Moshe Amsel:

Moshe Amsel is the brilliant founder and CEO of Profit with Law, on a mission to empower law firm owners to build significant generational wealth. He has spent decades helping high-earning attorneys like you legally slash their tax bills and see tremendous success in growing their business. Inspired by his grandfather (a Holocaust survivor who built generational change for 36 grandchildren), Moshe brings a powerfully personal approach to helping lawyers keep more of what they earn, forging a legacy they can pass on.

👉 Sasha and Moshe explore:

— The *critical* difference between a CPA and a tax strategist (confusing the two is costing you).

— The Augusta Rule: how to turn $52,000 of personal expenses into a legal business deduction.

— The advanced “partnership strategy” that lets you walk away with $250K in tax savings.

— Why waiting until November to think about taxes could cost you 5-10 tax savings options.

— How to legally pass tax-free money to your children and set them up for life.

— The real reason building assets (not maximizing your income) is the move every attorney needs to make.

👉 Main Takeaways from the Episode:

— Google "Augusta Rule" and calculate how many days per year you host meetings or events in your home. That number multiplied by your home's daily rental value is money you're currently leaving on the table.

— If you're earning over $494,000 as an attorney, ask a tax strategist this week whether you're losing your QBI deduction.

— Open a Roth IRA for your child this week. If they're earning any income — even working in your business — they're eligible.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Moshe Amsel:

• Website: https://www.profitwithlaw.com/pwl-about

• LinkedIn: https://www.linkedin.com/in/mosheamsel/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.

📰 About Colin Levy:

Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.

👉 Sasha and Colin explore:

— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.

— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)

— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.

— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.

— The *biggest* advantage in an AI-driven legal world: operational discipline paired with human relationships.

👉 Main Takeaways from the Episode:

— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.

— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.

— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.

📞 Connect with Colin Levy:

• Website: https://www.colinslevy.com/

• LinkedIn: https://www.linkedin.com/in/colinslevy/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights