What if the riskiest thing you can do isn't starting something new but standing still?

At 24, my husband Avi and I launched a publishing company from a 600-square-foot illegal sublet in New York City.

We both had full-time jobs, zero publishing experience, and one idea I came home with after jury duty. We called it NataviGuides, competed with the biggest publishing houses in the world, and figured out everything — printing, distribution, sales — as we went.

In this conversation, Avi and I look back 25 years later at what that audacious, messy, wonderful adventure actually taught us.

About starting before you feel ready, building something hard inside a marriage, knowing when it's time to let go, and why the person you become by doing the hard thing matters more than any outcome.

If you've been sitting on an idea waiting for the right moment, the right plan, or enough experience, this episode is your reminder to stop waiting and start moving.

Your dare this week: What's one "unreasonable" idea you've been dismissing? Identify one step toward it and take it today.

🎥 Watch on YouTube: https://youtu.be/pb3jtLHFzt0

💥 Free From Stuck to Sparked guide: https://www.natalykogan.com/from-stuck-to-sparked-guide-download

🚀 Ready to build your next chapter: https://www.natalykogan.com/unleash-your-next

✨ Work with Nataly: natalykogan.com

📚 Books & Journals: natalykogan.com/books

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Fear isn't a stop sign. It's your brain doing exactly what it's designed to do.

And once you understand why it shows up every single time you're on the threshold of something new, you stop letting it run the show.

In this first Walk With Me episode — an unedited, unfiltered series recorded live on Nataly's morning walks — she gets into how your brain works as a prediction machine, why breaking a pattern triggers fear every single time, and how to give your brain something powerful enough to move toward instead of just away from the unknown.

The real signal you're looking for isn't fearlessness. It's the magic combination of scared and excited — and once you know how to use it as your inner compass, everything changes.

Your dare this week: tell yourself the truth about the one thing that keeps quietly pulling at you — the thing you've been dismissing because of fear or doubt. And if it's scary and excited? Take one tiny step toward it.

💥 Download my free From Stuck to Sparked guide: www.natalykogan.com/from-stuck-to-sparked-guide-download

🚀 Ready to unleash what's next? www.natalykogan.com/unleash-your-next

✨ Work with me: natalykogan.com

📚 Books & Journals: www.natalykogan.com/books

💛 Loving the show? Follow and leave a 5-star review.

That heavy, molasses feeling when you're no longer who you were but not yet who you're becoming?

You’re not stuck. You’re in the In-Between Space — and it's exactly where reinvention begins.

In this episode I'm getting honest about the messy middle of reinvention, why you can't think your way into your next chapter, and the one tiny move that shifts everything.

Your dare this week: find the one area of your life that feels like molasses and make one move today.

🎥 Watch this episode on YouTube: https://youtu.be/76Zw1wxhIRE

💥 Download my free From Stuck to Sparked guide: https://www.natalykogan.com/from-stuck-to-sparked-guide-download

🚀 Ready to unleash what's next? https://www.natalykogan.com/unleash-your-next

✨ Work with me: natalykogan.com

📚 Books & Journals: https://www.natalykogan.com/books

💛Loving the show? Follow and leave a 5-star review.