What if the riskiest thing you can do isn't starting something new but standing still?

At 24, my husband Avi and I launched a publishing company from a 600-square-foot illegal sublet in New York City.

We both had full-time jobs, zero publishing experience, and one idea I came home with after jury duty. We called it NataviGuides, competed with the biggest publishing houses in the world, and figured out everything — printing, distribution, sales — as we went.

In this conversation, Avi and I look back 25 years later at what that audacious, messy, wonderful adventure actually taught us.

About starting before you feel ready, building something hard inside a marriage, knowing when it's time to let go, and why the person you become by doing the hard thing matters more than any outcome.

If you've been sitting on an idea waiting for the right moment, the right plan, or enough experience, this episode is your reminder to stop waiting and start moving.

Your dare this week: What's one "unreasonable" idea you've been dismissing? Identify one step toward it and take it today.

🎥 Watch on YouTube: https://youtu.be/pb3jtLHFzt0

💥 Free From Stuck to Sparked guide: https://www.natalykogan.com/from-stuck-to-sparked-guide-download

🚀 Ready to build your next chapter: https://www.natalykogan.com/unleash-your-next

✨ Work with Nataly: natalykogan.com

📚 Books & Journals: natalykogan.com/books

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