Facebook changed its name. The internet didn’t change its mind.

We unpack the 2021 rebrand from Meta, when the company tried to pivot from social network giant to metaverse pioneer. New name. New vision. Very shiny presentation. But public trust? Still wobbly.

With 68 percent of users telling YouGov in 2022 that Facebook felt more harmful than beneficial, we ask the obvious question. Can you rebrand your way out of a reputation problem?

We talk about the eye-watering $230 billion market value drop in a single day, the partial recovery through cost cutting and AI investment, and why a new logo doesn’t automatically equal a new narrative. Sometimes it just highlights what hasn’t changed.

We also contrast it with rebrands that actually worked. The kind built on trust, clarity, and a real shift in behaviour rather than a shift in vocabulary.

Because changing your name is easy. Changing how people feel about you? That’s the hard part.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

From playing cards in 1889 to plumbers saving princesses on global cinema screens, Nintendo might be the greatest reinvention story in business.

We talk about how Nintendo tried taxis, instant rice, plastic toys and a few glorious flops before landing on video games. The Nintendo Entertainment System, Game Boy, Nintendo 64, Wii and Nintendo Switch didn’t happen by accident. They happened because every failure, from the Virtual Boy to the Wii U, taught them something.

We unpack why playful experimentation beats playing it safe, how human-centric design built one of the richest IP libraries in history, and why the The Super Mario Bros. Movie pulling in $1.36 billion is no coincidence.

A masterclass in failing forward, staying curious, and never being afraid to press reset.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Feeling guilty about your phone upgrade? Your takeaway coffee cup? That parcel that arrived in a box big enough to house a Labrador?

We get into consumer guilt. The kind that makes you side-eye your wardrobe while corporations quietly churn out another billion units of “limited edition” whatever.

We talk about how everyday choices, from phones to fast fashion, plug us into enormous global infrastructure machines built on planned obsolescence. You pay the price at the checkout. The planet pays the rest. And somehow you’re the one left feeling like the villain for needing a new charger.

This isn’t about pretending individual choices don’t matter. It’s about asking why the conversation so often stops there. Why the spotlight sits comfortably on reusable straws while corporate production models carry on largely untouched.

Maybe the story isn’t “you consume too much.” Maybe the story is “we produce too much, too cheaply, too quickly.”

A slightly uncomfortable chat about who really holds responsibility, and why guilt might be pointing in the wrong direction. Brew in hand. Receipts ready!

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.