From playing cards in 1889 to plumbers saving princesses on global cinema screens, Nintendo might be the greatest reinvention story in business.

We talk about how Nintendo tried taxis, instant rice, plastic toys and a few glorious flops before landing on video games. The Nintendo Entertainment System, Game Boy, Nintendo 64, Wii and Nintendo Switch didn’t happen by accident. They happened because every failure, from the Virtual Boy to the Wii U, taught them something.

We unpack why playful experimentation beats playing it safe, how human-centric design built one of the richest IP libraries in history, and why the The Super Mario Bros. Movie pulling in $1.36 billion is no coincidence.

A masterclass in failing forward, staying curious, and never being afraid to press reset.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.