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Be Yourself Marketing

Be Yourself Marketing

By: EG Orren
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About this listen

What if the reason your marketing's not working has nothing to do with your strategy, your budget, or what you offer ... but the fact that none of it actually sounds like you?

Too many entrepreneurs are out here copying tactics that worked for someone else, following frameworks that feel fake...

then wondering why it's alienating friends & killing their business instead of growing it.

This podcast's for you if you're ready to build your business so it actually fits who YOU are.

I'm EG, & I've been helping entrepreneurs like you skip the expensive mistakes I made myself & create marketing that's clear, authentic, & actually sustainable with a little side of fun.

Every episode, you'll learn about or hear from other entrepreneurs who are succeeding by being themselves.

Welcome to Be Yourself Marketing.

Where your best marketing strategy is the one you were born with.

Be Yourself Marketing Inc. 2026
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Your "ready" roadblock
    Apr 12 2026

    Everything feels like it’s moving…

    until the moment it actually matters.

    That’s where things change.

    Let's walk through a pattern that looks like progress on the surface

    but quietly stalls people out right before anything real happens.

    It’s subtle.

    Easy to justify.

    & incredibly common.

    Inside this episode:

    • Two real conversations that took an unexpected turn
    • The exact moment where momentum starts to slip
    • A pattern most people don’t recognize until they’re stuck in it
    • & what shifted once things were finally put to the test

    You'll also hear how this showed up in my own business

    ... starting something I wasn’t sure would work

    & almost didn’t start at all.

    If something you’ve been working on still hasn’t seen the light of day… this might explain why.

    links to resources & people mentioned

    They Ask, You Answer by Marcus Sheridan

    Tiny Habits by B.J. Fogg

    beehiiv

    & this newsletter the audio is based on

    TrueFans.fm podcast platform

    Connect with Ilise Benun & Lisa Christoffel ... & ME on LinkedIn

    Show More Show Less
    11 mins
  • more flakey snow & even flakier AI content
    Apr 8 2026

    It’s April…

    & I’m still dealing with snowstorms, frozen doors, & a property that refuses to cooperate.

    Strangely enough… it mirrors what I’m seeing in business right now.

    Things that look fine on the surface… but don’t hold up when it actually matters.

    Inside this episode:

    • A real situation that didn’t add up at first
    • Why more effort isn’t fixing what feels “off”
    • Where things are quietly breaking (that most people miss)
    • And the shift that clicked once I stopped looking at the obvious

    If your work feels heavier than it should…

    or like you’re doing everything “right” but not seeing it pay off…

    This might connect a few dots...

    Just not the ones you’re expecting.

    You can read the newsletter here.

    Show More Show Less
    10 mins
  • AI isn't the problem. You are!
    Apr 5 2026

    You can read this issue of the newsletter here ...

    “AI is replacing copywriters.”

    That’s the story going around right now…

    & it’s #FakeNews.

    Let's look at what’s actually happening as AI floods the market

    & why the real divide isn’t AI vs humans…

    In this episode:

    • Why AI-generated content often “sounds good” but fails to convert
    • The difference between using AI & actually knowing what "good" looks like
    • How businesses are accidentally flooding their own marketing with fluff
    • & why skilled copywriters are actually becoming more valuable, NOT less

    You'll also learn a simple analogy that makes this crystal clear.

    If you’ve been questioning your relevance in an AI-driven world… this is your reality check.

    The future isn’t AI vs you. It’s whether you become the expert who knows how to use it.

    Show More Show Less
    7 mins
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