Behavioural Psychology

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

Cognitive behavioral therapy is a proven form of psychotherapy that is often the first-line of treatment recommended for managing depression, anxiety, worry, and other common issues. Cognitive Behavioral Therapy Made Simple delivers a simplified approach to learning the most essential parts of cognitive behavioral therapy and applying them to your life.

This book will explore 10 powerful and surprising ways your brain handles learning. We’ll uncover why repetition works, how your environment affects memory, why making mistakes can be a good thing, and what sleep and music have to do with learning faster. And we’ll do it without complicated jargon or boring theories.

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection.

In Cognitive Behavioral Therapy, you will discover exactly what you need to do to get over depression, anxiety, and other mental health problems. You will learn how to reinvent yourself, handle everything life throws your way, and find true happiness. It’s safe, drug free, and scientifically proven to work. Using powerful exercises you can do at any time and place, you can choose a brighter future

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Do you feel like you're stuck in a cycle of intense emotions and impulsive behavior that ruins your relationships and leaves you feeling empty and alone? Are you tired of the angry outbursts, fear of abandonment, and intense relationships that come with Borderline Personality Disorder (BPD)?You are not alone, and there is a way out. This book is the solution you've been searching for.

Living with anxiety, depression or struggling with low self worth can feel like you’re constantly exhausted. Like the challenges of everyday life just leave you depleted. Over time it gets easier to feel trapped by these feelings, and trapped by the automatic negative thoughts they create. But what if it wasn’t just our feelings that caused our thoughts, it was our thoughts that caused our feelings? This question is the core of Cognitive Behavioral Therapy, one of the most widely researched and evidence backed therapies available today.

A Guide to Rational Living by Albert Ellis and Robert A. Harper is a seminal work in the field of cognitive therapy, offering readers a comprehensive roadmap to navigating the complexities of the human mind and overcoming psychological distress. Grounded in the principles of rational emotive behavior therapy (REBT), the book presents a holistic approach to mental health that emphasizes the pivotal role of our thoughts, beliefs, and attitudes in shaping our emotions and behaviors.

Dr. Leslie Sokol and Dr. Marci Fox have the knowledge base to bring you the most comprehensive and up-to-date information regarding CBT through their thoroughly researched book, The Complete Clinician's Guide to Comprehensive Behavioral Therapy. Written for mental health professionals, students, trainers, supervisors, teachers, and clinicians of all levels, this workbook is filled with practical, easy-to-understand tools to help you put theory into practice.

To fully live your life, you have to take the right measures to break the chains of fear, depression, anxiety, and a host of other factors that tie you down and prevent you from moving forward. In this audiobook, we will highlight and thoroughly discuss the leading causes of these problems and teach you how to tackle them effectively.

Are you ready to retrain your brain? Depression and anxiety disorder are difficult to deal with on their own, but when you suffer from both of them the effects can be deadly. But, there is hope. You don't have to just "live with" these conditions. Cognitive Behavioral Therapy (CBT) can help you change the way your brain works and reacts to things. If you, or someone you love, is battling with depression and anxiety disorder, this audiobook is here to be your lifesaver.

Are you perplexed or curious by human behavior? Do you wish you could figure out what makes people tick? Are you sick and tired of assuming that someone is an amazing friend, only to have them betray you so deeply you can't get over the pain? Do you wish there was an easy way to discover who's genuine and who isn't? Well, you're in for a treat!

Cognitive Behavioral Therapy (CBT) might be the treatment you’ve been looking for. CBT uses your own mind’s internal processes and ability to make associations to unleash a better version of yourself. This audiobook explains what CBT is, how it works, and how you can benefit from it. It also guides you through a 10 step process where your awareness of how your mind works can lead to greater personal happiness, peace, and joy. You'll learn how to achieve a higher level of personal clarity.

A powerful 3-in-1 guide that helps you understand people, expose manipulation, and rewire your mind for emotional strength. Learn how to read body language, recognize dark psychological tactics, and use CBT strategies to break negative patterns and build mental resilience.

Imagine que dois médicos na mesma cidade façam diagnósticos distintos a pacientes com o mesmo problema ou que dois juízes no mesmo tribunal deem sentenças diferentes a pessoas que cometeram o mesmo crime. Agora, suponha que este mesmo médico e este mesmo juiz tomem decisões diversas dependendo se é manhã ou tarde, segunda-feira ou quarta-feira, antes ou depois do almoço. Estes são exemplos de ruído: variabilidade em julgamentos que deveriam ser idênticos.

The Dialectical Behavior Therapy Skills Workbookbroke new ground in self-help resources when it was released more than ten years ago, offering readers unprecedented access to the core skills of dialectical behavior therapy (DBT). Now fully revised and updated, this second edition continues to offer straightforward, step-by-step exercises that will bring coreDBT skills to thousands who need it.

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading practitioners of brief and effectual cures. Will...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.