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Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

A winner of the 1992 Bancroft Prize, Nature's Metropolis broke new ground in the burgeoning field of environmental history, while also adding weight to both urban and Western history. Before its publication in 1991, historians generally treated urban and rural areas as distinct from one another, each following separate lines of development and maturity. Using Chicago and its surrounding areas as a model, Cronon's book looks to disprove this idea.

More than 200 years after Adam Smith published The Wealth of Nations, governments around the world continue to address many of the issues discussed in the book. The most powerful states in the world are still committed to international trade, but questions are repeatedly asked about the role of governments in the economy and the effectiveness of the free market.

Michael R. Gottfredson and Travis Hirschi's 1990 work, A General Theory of Crime, assessed contemporary work in criminology, while also introducing a new, comprehensive theory of crime. At the time, researchers tended to focus on environmental factors that led to crime, not on the criminals themselves. Additionally, crime researchers came from different disciplines and inclined towards thinking about crime only from their particular perspective. This meant ideas about what caused crime, and how to prevent it, were often in conflict.

In his 2007 book The Black Swan, Nassim Nicholas Taleb says the Black Swans of his title can appear at any time, in the form of financial crises, wars, and other unexpected events that have profound, irreversible consequences. Taleb draws on philosophy, mathematics, economics, and other disciplines to explain in plain English why we seldom prepare for these events adequately. The way our brains process knowledge lull us into believing the future will resemble the past.

What really happened when the world's two greatest superpowers went head to head during the Cold War? We Now Know is a major reappraisal of the struggle for political and ideological supremacy between the United States and the Soviet Union from 1945 to the Cuban Missile Crisis of 1962.

According to Aristotle, the ultimate human good is eudaimonia, an ancient Greek word that can be translated as happiness, or flourishing. Eudaimonia comes from a life of virtuous (or good) action. Virtues such as justice, restraint, and practical wisdom cannot simply be taught - they must be developed over time by cultivating virtuous habits. The making of virtuous choices can be developed by using practical wisdom and by recognizing the desirable middle ground between extremes of human behavior.

In her 1958 work, political theorist Hannah Arendt asks two fundamental questions: "Under what conditions do politics emerge?" and "Under what conditions can politics be eliminated?" In searching for answers she turns some long-established thinking on its head. Ancient political philosophers such as Plato and Aristotle believed that a life spent thinking was more important than an active life of labor, work, and action. But Arendt argues that political action is every bit as important as political thinking.

Arguing first that what might be termed a morally good action is one that increases the general sum of happiness in the world, Mill then says that general principles of justice should be based on this idea. Therefore, in life, there is no conflict between what is just and what is morally right. Mill published Utilitarianism toward the end of a lifetime spent as a moral philosopher, political activist, and social reformer.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

First published in 1978, Palestinian American historian Hanna Batatu's The Old Social Classes is considered to be the definitive social history of 20th century Iraq. Tom Nieuwenhuis, a scholar specializing in the region, called it "the best, most detailed modern history of any Arab country," while an entire conference was held in 1989 to discuss its implications.

One of the most influential works of political theory ever written, The Federalist Papers collects 85 essays from 1787 and 1788, when the United States was a new country looking to find its way politically. Thomas Jefferson, author of the country's Declaration of Independence and a future US president, called the work "the best commentary on the principles of government which ever was written".

Plato imagines a dinner party - a symposium - held in the Athens of the late fifth century BC. He invites seven important historical figures including the philosopher Socrates, the comic playwright Aristophanes, and the notorious military general Alcibiades. As entertainment, each guest gives a speech praising eros (human love or erotic desire). Plato then "collects" these seven speeches into Symposium.

Winner of the Pulitzer Prize for fiction - and the first black woman to win the Nobel Prize in literature - novelist, orator, and outspoken public intellectual Toni Morrison is best known for her novels. In Playing in the Dark, however, she enters the realm of literary criticism. Morrison, an African American, draws attention to the often-overlooked significance of race in literature, demonstrating "the impact of racism on those who perpetuate it". Reading the racial language between the lines of classic American fiction, Morrison shows that literature is never raceless.

Published in 1974 in the journal Science, the article Judgment Under Uncertainty had a profound impact across the social sciences. Two relatively young Israeli psychologists were challenging the leading ideas about human thought. For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. Homo economicus was logical and conscientious.

Peruvian priest Gustavo Gutiérrez's 1971 book, A Theology of Liberation, provides an inspiring and groundbreaking argument as to how Christians and the Roman Catholic Church should act in support of the poor. The Catholic Church had traditionally seen itself as politically neutral. In the 1960s and 1970s, however, reformers such as Gutiérrez urged it to seriously address real-world issues such as poverty and oppression.

After World War II ended in 1945, the Soviet Union and the United States began a decades-long confrontation that would become known as the Cold War. American foreign policy focused on "containment" - preventing the communist USSR from gaining more ground - and many people looked at the geographical and political implications of this policy. Others, meanwhile, explored American domestic life in that same period. But historian Elaine Tyler May became the first person to bring these seemingly unrelated areas together.

Mahbub ul Haq died in 1998, three years after the publication of his important work, Reflections on Human Development. The book appeared at the end of Haq's impressive career in international development and described his revolutionary contribution to the discipline. In it, Haq argues that the goal of any society should be to improve the lives of its citizens, therefore economic development should support that aim.

First published in 1996, Our Ecological Footprint sets out a powerful model for visualizing and measuring humanity's impact on the Earth - the ecological footprint - with the aim of reducing the harm we are causing the planet before it is too late. Although numerous organizations, governments, and individuals worldwide have now adopted the concept of ecological footprinting, the idea has also proved to be controversial.

American sociologist Jack A. Goldstone examines the causes of revolutions and uprisings in the period between 1500 and 1800. Investigating cases in both Europe and Asia, the conclusions he reaches are surprising. Many thinkers had previously believed that Europe's distinctive history - and particularly the rise of capitalism - had created the specific revolutions and political changes that launched the continent on a path to global supremacy. Goldstone says this is wrong, and that European and Asian states were, in fact, all experiencing similar developments.