Showing titles in Writing & Publishing

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring. 

Brought to you by Penguin. 'As FT editor, I was a privileged interlocutor to people in power around the world, each offering unique insights into high-level decision-making and political calculation, often in moments of crisis. These diaries offer snapshots of leadership in an age of upheaval...

Few people can say they have shaped the cultural landscape of the last four decades while crossing paths with some of the most extraordinary personalities on the planet. But then, of course, Dylan Jones isn't just anyone. These Foolish Things captivatingly charts Dylan's life: from his...

Brought to you by Penguin. Part deeply personal memoir, part masterclass in storytelling, Plot Twist is a refreshingly honest look at the life of a writer whose stories have thrilled us for decades. With 100 million books in print worldwide and over twenty blockbuster television and film...

'A book that reaches so deeply into the human experience that to read it is to be forever changed' ELIZABETH DAY One night in October 2015, twenty-year-old Morgan Hehir went out with friends and never came home. In the aftermath of his funny, talented son's murder, Morgan's father Colin began to...

This is London in the eyes of its the homeless, bankers, coppers, gangsters, carers and sex workers. This is London in the voices of Poles, Arabs, Afghans, Nigerians, Romanians and Russians. This is London as you've never seen it before. Longlisted for the Baillie Gifford Prize for Non-fiction...

Brought to you by Penguin. The Book-Makers is a celebration of 550 years of the printed book, told through the lives of eighteen extraordinary men and women who took the book in radical new directions: printers and binders, publishers and artists, paper-makers and library founders. This is a...

Writer, poet, and teacher Natalie Goldberg, author of the bestselling WRITING DOWN THE BONES, shows you how to unleash your "Wild Mind"—the true source of your creative power. In this crisp mix of memoir, teaching guide, nonfiction and poetry, Goldberg strips creativity to the essential mind that is "raw, full of energy, alive, and hungry." Natalie is compassionate, practical, and humorous.

Writing a memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from best-selling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page.

Want to write a book but have no idea where to start? Whether you dream of writing nonfiction, memoir, fiction, or simply have an idea you cannot stop thinking about, writing your first book can feel overwhelming. This beginner-friendly guide breaks the process down into practical steps so you can move from blank page to finished manuscript without feeling lost.

This revised and updated edition is a complete resource for anyone who wants to write and produce a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads listeners step-by-step through each stage of the development and writing process, offering practical industry information and artistic inspiration. This edition also takes listeners into the future, engaging provocative issues about the interface between traditional TV and emerging technologies.

Occuparsi del linguaggio pubblico e della sua qualità non è un lusso da intellettuali o una questione accademica. È un dovere cruciale dell'etica civile. Non è possibile pensare con chiarezza se non si è capaci di parlare e scrivere con chiarezza. Sono parole del filosofo John Searle, teorico del rapporto fra linguaggio e realtà istituzionali. Le società vengono costruite e si reggono essenzialmente su una premessa linguistica: sul fatto cioè che dire qualcosa comporti un impegno di verità e di correttezza nei confronti dei destinatari.

J. K. Rowling's magical tale, Harry Potter and the Sorcerer's Stone, has captivated millions of readers for decades, transporting them into a world where a young boy discovers he is not only a wizard but also the key to a larger, hidden world of magic. As Harry navigates the challenges of his new life at Hogwarts School of Witchcraft and Wizardry, he uncovers secrets about his past and faces the ultimate test of courage and friendship. For writers, Rowling's work stands as an aspirational model of world-building and character development.

From one of the world’s most celebrated humor writers, this easy-to-follow, step-by-step book lays out a clear system for producing living, breathing comedy characters that audiences will fall in love with.

Paper Cuts is the inside story of the slow death of the British music press. But it's also a love letter to it, the tale of how music magazines saved one man's life. Ted Kessler left home and school around his 17th birthday, determined 'to be someone who listened to music professionally'. That dream appeared forlorn when he was later arrested for theft behind the counter of the record shop he managed during acid house's long hot summer of love.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

This celebrated classic gives a soldier's-eye-view of the Guadalcanal battles; crucial to World War II, the war that continues to fascinate us all. Unlike some of those on Guadalcanal in the fall of 1942, Richard Tregaskis volunteered to be there. One of only two on-location news correspondents, he lived alongside the soldiers: sleeping on the ground - only to be awoken by air raids - eating meager rations, and braving some of the most dangerous battlefields of World War II.