Showing titles in History & Culture

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems.

Nikola Tesla was a bundle of contradictions - a consummate showman and a private recluse; a man of science addicted to self-promotion; a prolific inventor of technologies that made other people’s fortunes. Tesla made giant leaps in the technology of electrical supply, X-rays, radio remote control, and wireless electrical transmission. He embodied the aspirations and the contradictions of an age of innovation that seemed to have the future firmly in its grasp. Then as now, he attracted cranks and visionaries in equal number.

Two of the biggest design problems in Artificial Intelligence are how to build robots that behave in line with human values and how to stop them ever going rogue. One under-explored solution to these alignment and control problems might be to examine how these are already addressed in the design of humans. Robot Souls looks at developments in AI and reviews the emergence of ideas of consciousness and the soul. It places our 'junk code' in this context and argues that it is time to foreground that code, and to use it to look again at how we are programming AI.

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly sixty years. Founded in 1958 in response to the launch of Sputnik, the agency’s original mission was to create “the unimagined weapons of the...

Brought to you by Penguin. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn...

In a culture fraught with misinformation, Mastering AI pierces through the thicket of exaggerated claims, explaining how we arrived at this moment and mapping the likely long-term impacts on business, economics, culture and society this potent technology will have. This book will serve as a guide to those dangers — as well as highlighting the technology's transformative potential — and will pinpoint concrete steps that should be taken to regulate generative AI.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users.

Every so often, a new idea comes along that changes everything. Vaccinations. Relativity. Fascism. Can we imagine a world before the invention of writing? hat would Christianity have looked like without with a concept of hell? This fascinating little audiobook tells the stories behind 150 revolutionary concepts and explains why they are important. Taken from the realms of science, politics, society, religion and technology, these are the big ideas that have changed the world - in a nutshell.

'More than just a memoir. A manifesto for a whole way of thinking' Daily Mail 'An idiosyncratic and gripping memoir about his life and the indomitable career of the Cube' Observer 'The rise and enduring power of the world's most popular puzzle toy . . . Cubed is less a memoir than a chronicle of...

The cassette tape was revolutionary. Cheap, portable, and reusable, this small plastic rectangle changed music history. Make your own tapes! Trade them with friends! Tape over the ones you don't like! The cassette tape upended pop culture, creating movements and uniting communities. This entertaining book charts the journey of the cassette from its invention in the early 1960s to its Walkman-led domination in the 1980s to decline at the birth of compact discs to resurgence among independent music makers.

In 1979, Elizabeth Eisenstein provided the first full-scale treatment of the 15th-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarizing the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation, and the rise of modern science.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

In this book, Hod Lipson and Melba Kurman offer listeners insight into the risks and benefits of driverless cars, and a lucid and engaging explanation of the enabling technology. Recent advances in software and robotics are toppling long-standing technological barriers that for decades have confined self-driving cars to the realm of fantasy. A new kind of artificial intelligence software called deep learning gives cars rapid and accurate visual perception. Human drivers can relax and take their eyes off the road.

In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and participant in the invention of the like button—take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.

INSTANT #1 NEW YORK TIMES BESTSELLER AN NPR BEST BOOK OF THE YEAR “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”—The Wall Street Journal From the Palantir co-founder, one of Time’s 100 Most Influential People of...

The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.

Stephen Fry traces the evolution of the mobile phone, from hefty executive bricks that required a separate briefcase to carry the battery, to the smartphones available today. There are more mobile phones in the world than there are people on the planet: Stephen Fry talks to the backroom boys who...

Software was supposed to radically improve society. Outdated mechanical systems would be easily replaced; social media platforms like Facebook would bring people together; and generative AI would solve the world’s greatest ills. Yet in practice, few of the systems we looked to with such high hopes have lived up to their fundamental mandate. In fact, in too many cases they've made things worse. How did we get to this point? In Fatal Abstraction, Darryl Campbell explains that the problem is "managerial software".

For fans of The Astronaut Wives Club, The Mercury 13 reveals the little-known true story of the remarkable women who trained for NASA space flight. In 1961, just as NASA launched its first man into space, a group of women underwent secret testing in the hopes of becoming America’s first female astronauts. They passed the same battery of tests at the legendary Lovelace Foundation as did the Mercury 7 astronauts, but they were summarily dismissed by the boys’ club at NASA and on Capitol Hill.