Showing titles in Public Relations
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The Modern Media Strategist
- A Practical Guide to Successfully Getting Your Story Told by the News Media
- By: Eric May
- Narrated by: Eric May
- Length: 1 hr and 6 mins
- Unabridged
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Comprehensive, compact, and eminently practical, The Modern Media Strategist is the essential guide to finding your story and pitching it successfully to the news media. Written specifically for practitioners in international development, nonprofits, NGOs, scientific researchers, and global businesspeople, this is the go-to guide for reaching wide audiences through getting your story told by the news media.
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The Modern Media Strategist
- A Practical Guide to Successfully Getting Your Story Told by the News Media
- Narrated by: Eric May
- Length: 1 hr and 6 mins
- Release date: 16-06-23
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Pole Position (German edition)
- Mit der richtigen Positionierung zu Marktpräsenz und Mehrumsatz
- By: Hermann Scherer
- Narrated by: Martin Hecht
- Length: 8 hrs and 15 mins
- Unabridged
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Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.
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Pole Position (German edition)
- Mit der richtigen Positionierung zu Marktpräsenz und Mehrumsatz
- Narrated by: Martin Hecht
- Length: 8 hrs and 15 mins
- Release date: 20-07-23
- Language: German
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£14.57 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Tech PR Playbook
- How to Make Media Love You, Influence People, and Explode Awareness About Your Innovation Company
- By: Jackson Wightman, Borjana Slipicevic
- Narrated by: Brad Smith
- Length: 2 hrs and 47 mins
- Unabridged
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There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.
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The Tech PR Playbook
- How to Make Media Love You, Influence People, and Explode Awareness About Your Innovation Company
- Narrated by: Brad Smith
- Length: 2 hrs and 47 mins
- Release date: 15-05-23
- Language: English
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Sichtbare Frauen
- So nutzt du LinkedIn & Co. als Karrierebooster
- By: Christina Richter
- Narrated by: Gesa Dankwerth
- Length: 8 hrs and 35 mins
- Unabridged
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Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin Christina Richter sieht hier eine Menge Karrierepotenzial, das sich vor allem Frauen häufig entgehen lassen.
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Sichtbare Frauen
- So nutzt du LinkedIn & Co. als Karrierebooster
- Narrated by: Gesa Dankwerth
- Length: 8 hrs and 35 mins
- Release date: 13-04-23
- Language: German
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£10.69 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Smart Talk
- Public Relations Essentials All Pros Should Know
- By: Melissa Vela-Williamson APR CDP
- Narrated by: Melissa Vela-Williamson APR CDP
- Length: 5 hrs and 57 mins
- Unabridged
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As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One.
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Smart Talk
- Public Relations Essentials All Pros Should Know
- Narrated by: Melissa Vela-Williamson APR CDP
- Length: 5 hrs and 57 mins
- Release date: 21-03-23
- Language: English
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Invention in PR
- By: Adam Ritchie
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Unabridged
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.
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Invention in PR
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Release date: 28-02-23
- Language: English
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Stories That F*cking Matter
- Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business
- By: Steven Le Vine, Garrett McClure
- Narrated by: Josh Rivedal
- Length: 4 hrs and 6 mins
- Unabridged
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A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?
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Stories That F*cking Matter
- Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business
- Narrated by: Josh Rivedal
- Length: 4 hrs and 6 mins
- Release date: 10-01-23
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- By: T.J. Winick
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Unabridged
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Release date: 01-09-22
- Language: English
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- By: Jenna Guarneri
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Unabridged
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Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Release date: 28-06-22
- Language: English
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Branding Your Business Training Manual
- By: Apostle Dr. Bridget C. Outlaw PhD
- Narrated by: David Militello
- Length: 40 mins
- Unabridged
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Branding is an iterative process of researching, developing, and implementing a unique set of features for your business to help consumers and the public associate your brand with your products or services. Companies like Apple, Coca-Cola, Starbucks, Amazon, and many others are excellent examples of how branding will make a memorable impression on consumers all while distinguishing their corporations from competitors and clarifying what it is they offer that makes them the better choice. Your brand lives in everyday interactions your company has with its prospects and customers.
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Branding Your Business Training Manual
- Narrated by: David Militello
- Length: 40 mins
- Release date: 25-04-22
- Language: English
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Wie man eine Wahl gewinnt
- Leitfaden für einen erfolgreichen Wahlkampf
- By: Lorenz Brockmann
- Narrated by: Cornelius Beck
- Length: 3 hrs and 49 mins
- Unabridged
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Wer eine Wahl gewinnen will, braucht eine durchdachte Strategie, eine klare und kluge Kampagne und ein starkes Team. Wahlkampf heißt Ausnahmezustand. Insbesondere in den Wochen vor der Wahl sind die strategischen, medialen und kommunikativen Anforderungen an Kandidaten enorm hoch. Wer hier mit einer strategischen Ausrichtung, mit klaren Strukturen im Team, und mit einer ansprechenden Kampagne in den Wahlkampf zieht, hat den entscheidenden Wettbewerbsvorteil.
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Wie man eine Wahl gewinnt
- Leitfaden für einen erfolgreichen Wahlkampf
- Narrated by: Cornelius Beck
- Series: Tübinger HörAkademie
- Length: 3 hrs and 49 mins
- Release date: 11-03-22
- Language: German
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Arte y oficio de las relaciones públicas
- By: Sandra Stahl
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Unabridged
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Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.
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Arte y oficio de las relaciones públicas
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Release date: 14-03-22
- Language: Spanish
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£11.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Public Relations for Small Business
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Unabridged
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Release date: 10-02-22
- Language: English
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Forging an Ironclad Brand
- A Leader's Guide
- By: Lindsay Pedersen
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Unabridged
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Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
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Forging an Ironclad Brand
- A Leader's Guide
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Release date: 02-03-22
- Language: English
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£13.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Techlash and Tech Crisis Communication
- By: Nirit Weiss-Blatt
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Unabridged
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This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.
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The Techlash and Tech Crisis Communication
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Release date: 31-01-22
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 31-12-21
- Language: English
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Tools for Growing Your Social Media Empire
- Maximize Your Following, Engagement, and Product Sales Organically
- By: Ethan Lester
- Narrated by: Steve Ketelaar
- Length: 1 hr and 6 mins
- Unabridged
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Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.
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Tools for Growing Your Social Media Empire
- Maximize Your Following, Engagement, and Product Sales Organically
- Narrated by: Steve Ketelaar
- Length: 1 hr and 6 mins
- Release date: 12-11-21
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Create a Personal Brand in 10 Steps
- A Content Development Workbook for Beginners
- By: Michael Finney
- Narrated by: Michael Finney
- Length: 35 mins
- Unabridged
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The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.
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How to Create a Personal Brand in 10 Steps
- A Content Development Workbook for Beginners
- Narrated by: Michael Finney
- Length: 35 mins
- Release date: 27-10-21
- Language: English
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Making Waves
- PR Strategies to Transform Your Maritime Business
- By: Ben Pinnington
- Narrated by: Ben Pinnington
- Length: 4 hrs and 22 mins
- Unabridged
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Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. It sets out in clear, practical steps how you can harness the power of PR to build your profile, win business and prevent crises.
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Making Waves
- PR Strategies to Transform Your Maritime Business
- Narrated by: Ben Pinnington
- Length: 4 hrs and 22 mins
- Release date: 28-10-21
- Language: English
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Fellowship (German edition)
- Unternehmens- und Markenführung neu gedacht
- By: Soheil Dastyari
- Narrated by: Simon Diez
- Length: 6 hrs and 42 mins
- Unabridged
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Die Spielregeln der Unternehmens- und Markenführung haben sich radikal verändert: Durch die Entstehung digitaler Netzwerkgesellschaften funktioniert erfolgreiche Unternehmensführung nur noch durch aktive Vernetzung mit ihren Kund_innen. Folglich muss sich Markenführung weiterentwickeln und von überholten Marketing-Mechanismen verabschieden. Soheil Dastyari stellt die wertvollsten Nutzer_innen, die Fellows, ins Zentrum einer jeden Unternehmung: Sie als integralen Bestandteil an der Marken- und Produktsteuerung teilhaben zu lassen, wird künftig erfolgsentscheidend sein.
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Fellowship (German edition)
- Unternehmens- und Markenführung neu gedacht
- Narrated by: Simon Diez
- Length: 6 hrs and 42 mins
- Release date: 13-09-21
- Language: German
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