Showing titles in Marketing

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Embark on a journey of transformation with Affiliate Marketing for Beginners, where financial freedom is within reach for anyone willing to take the leap. Meet Audrey K. Andado, a seasoned expert in finance, entrepreneurship, and digital marketing, dedicated to empowering individuals through affiliate marketing.

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your ...

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

Business expert Mark Satterfield shares proven insights on how to influence your clients by understanding what makes them tick. He describes tangible ways to get comfortable with networking with the affluent market, even if you aren’t wealthy. Confidence, anyone?

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book, learn the secrets behind the framework that will sell and retain your customers.

Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and marketing, to sales and reinvestment, and much, much more—all with the bare-minimum resources available...

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.

In Building a Brand That Scales, branding expert Jed G. Morley bridges the gap between brand marketing and performance marketing to unlock the hidden value in your business. Jed shares proven principles and real-world examples for building a brand that grows with you. The resulting clarity, consistency, and momentum drive alignment and fuel profitable growth to maximize your company’s value.

There are 28.8 million small businesses in the United States alone - and a vast majority of them have three things in common: They desperately need more customers. They know that they have to advertise online in order to get them. They don’t know how to do it - and even if they knew, they don’t have time to do it by themselves.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

Are you ready to launch or elevate your career in hotel management? "The Hotel Owner's Roadmap: Start, Manage & Grow" is the essential guide for aspiring and independent hoteliers seeking hands-on hospitality industry training and modern hotel management skills.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...

You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.