Showing titles in Consumer Behavior & Market Research
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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Overall153
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Performance123
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Story121
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Boring repetitive stories about other companies
- By A Charles on 24-04-21
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Release date: 14-07-20
- Language: English
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£13.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall84
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Performance71
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Story70
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...
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ok but not great and nothing really new
- By dave on 18-01-21
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-18
- Language: English
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£12.96 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Magnetic Story Selling
- By: Dan Kennedy, Russell Brunson
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Unabridged
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Overall2
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Performance2
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Story2
In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.
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Russell is a genius but this book is just a massive sales pitch of his products.
- By Francesco on 10-01-26
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Magnetic Story Selling
- Narrated by: Dan Kennedy, Russell Brunson
- Series: Nightingale-Conant: Sales Training
- Length: 27 hrs and 44 mins
- Release date: 06-11-25
- Language: English
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£23.41 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- By: David McWilliams
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Unabridged
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Overall190
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Performance163
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Story161
In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.
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A thought provoking analysis of Irish society and the performance of the Irish economy over the last 30 years
- By richard walsh on 08-07-25
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Release date: 21-11-19
- Language: English
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£15.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Unabridged
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Overall41
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Performance36
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Story36
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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A lot more practical than I initially thought
- By A Valentine on 13-10-16
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Release date: 10-12-15
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall840
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Performance686
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Story682
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
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£10.79 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Build a Billion Dollar App
- Discover the secrets of the most successful entrepreneurs of our time
- By: George Berkowski
- Narrated by: Christopher Ragland
- Length: 12 hrs and 5 mins
- Unabridged
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Overall185
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Performance158
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Story156
THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...
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Worth my time reading! Excellent
- By Anonymous on 04-01-18
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How to Build a Billion Dollar App
- Discover the secrets of the most successful entrepreneurs of our time
- Narrated by: Christopher Ragland
- Length: 12 hrs and 5 mins
- Release date: 06-04-17
- Language: English
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£14.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall21
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Performance19
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Story18
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Unveils the marketing machinery for regular people
- By Mathias Klippinge on 13-12-24
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-20
- Language: English
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Sale price: £3.99
Regular price: £13.86
Sale ends inSale has ended -
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance2
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Story2
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Love this book.
- By Anonymous on 12-04-25
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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£13.56 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- By: Steve Dennis
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Unabridged
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Overall1
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Performance1
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Story1
Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Release date: 28-04-21
- Language: English
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall396
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Performance325
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Story322
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Unresearched and unfounded personal advice
- By Aika on 09-04-18
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-17
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall262
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Performance207
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Story205
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£7.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- By: MichaelAaron Flicker, Richard Shotton
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Unabridged
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Overall5
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Performance3
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Story3
'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Release date: 30-09-25
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall, Karen Dillon, and others
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall166
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Performance131
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Story132
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Good read but
- By Temi Mogaji on 25-01-18
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 04-10-16
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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£14.04 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom, Paco Underhill - introduction
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Overall0
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Performance0
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Story0
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 21-10-08
- Language: English
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£14.69 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Voltage Effect
- By: John A List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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Overall31
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Performance26
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Story26
Brought to you by Penguin. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results...
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For the 1%
- By At this for too long. on 28-01-23
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The Voltage Effect
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 03-02-22
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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Overall169
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Performance135
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Story135
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Better than I expected!
- By Ducarta on 17-08-19
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-16
- Language: English
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£13.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall201
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Performance172
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Story170
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall20
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Performance16
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Story16
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...
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really insightful
- By Harry on 19-12-24
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Obsessed
- Building a Brand People Love from Day One
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Release date: 09-06-20
- Language: English
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£11.34 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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