Showing titles in Consumer Behavior & Market Research
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The Long Tail
- Why the Future of Business Is Selling Less of More
- By: Chris Anderson
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Release date: 11-07-06
- Language: English
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£12.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Choosing
- By: Sheena Iyengar
- Narrated by: Orlagh Cassidy
- Length: 10 hrs and 32 mins
- Unabridged
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The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar...
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The Art of Choosing
- Narrated by: Orlagh Cassidy
- Length: 10 hrs and 32 mins
- Release date: 18-03-10
- Language: English
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£14.64 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Why No One Is Buying Your Product
- 9 Steps to Create Products and Services That Customers Love, Sell More, and Increase Profits
- By: Sherwette Mansour
- Narrated by: Cassandra Medcalf
- Length: 5 hrs and 6 mins
- Unabridged
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For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”
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Why No One Is Buying Your Product
- 9 Steps to Create Products and Services That Customers Love, Sell More, and Increase Profits
- Narrated by: Cassandra Medcalf
- Length: 5 hrs and 6 mins
- Release date: 18-12-23
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Millennial Mindset
- The Millennial Consumer Revolution: Adapting to Changing Behaviours
- By: Jheeva Subramanian
- Narrated by: Charles Featherstone
- Length: 1 hr and 7 mins
- Unabridged
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The Millennial Consumer Revolution: Adapting to Changing Behaviours is a comprehensive guide for consumer business owners looking to stay ahead in the constantly evolving market. Divided into six chapters, the book provides a thorough understanding of the millennial generation and their impact on the business world. The book examines the economic power of millennials, the changing workplace culture, and the consumer behaviour of millennials, including the shift towards digital and social media platforms, conscious consumerism, and brand purpose.
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Millennial Mindset
- The Millennial Consumer Revolution: Adapting to Changing Behaviours
- Narrated by: Charles Featherstone
- Length: 1 hr and 7 mins
- Release date: 04-01-24
- Language: English
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- By: Spencer Claeys
- Narrated by: Spencer Claeys
- Length: 1 hr and 46 mins
- Unabridged
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It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Narrated by: Spencer Claeys
- Length: 1 hr and 46 mins
- Release date: 04-01-24
- Language: English
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- By: Shahla Hebets
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Unabridged
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Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Release date: 07-12-23
- Language: English
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Iceberg Selling
- Become a Better Salesperson by Looking Below the Surface
- By: Karl Becker
- Narrated by: Joe Scalora
- Length: 2 hrs and 29 mins
- Unabridged
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Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.
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Iceberg Selling
- Become a Better Salesperson by Looking Below the Surface
- Narrated by: Joe Scalora
- Length: 2 hrs and 29 mins
- Release date: 17-11-23
- Language: English
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- By: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release date: 21-11-23
- Language: English
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Relevanz
- Was, warum, wann, für wen wichtig wird
- By: René Borbonus
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Unabridged
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Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Release date: 20-10-23
- Language: German
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Africa’s Goldmine
- A Guide to Winning Customers in Its Unstructured Markets
- Narrated by: Emem Attah
- Length: 1 hr and 58 mins
- Release date: 28-09-23
- Language: English
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Pertencer a qualquer custo
- correndo com a tropa
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Abridged
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Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.
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Pertencer a qualquer custo
- correndo com a tropa
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release date: 23-08-23
- Language: Portuguese
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Distúrbios de adoração ao dinheiro
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 49 mins
- Abridged
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São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas.
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Distúrbios de adoração ao dinheiro
- Narrated by: Márcio Lino
- Length: 49 mins
- Release date: 23-08-23
- Language: Portuguese
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Transformando a sua vida financeira
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 35 mins
- Abridged
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Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
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Transformando a sua vida financeira
- Narrated by: Márcio Lino
- Length: 35 mins
- Release date: 23-08-23
- Language: Portuguese
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Distúrbios financeiros relacionais
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Abridged
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Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros.
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Distúrbios financeiros relacionais
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release date: 22-08-23
- Language: Portuguese
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O zoológico em você
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Abridged
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Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.
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O zoológico em você
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Release date: 22-08-23
- Language: Portuguese
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Distúrbios de rejeição ao dinheiro
- By: Vitor Abdala
- Narrated by: Márcio Lino
- Length: 44 mins
- Abridged
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Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
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Distúrbios de rejeição ao dinheiro
- Narrated by: Márcio Lino
- Length: 44 mins
- Release date: 22-08-23
- Language: Portuguese
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Informação não basta
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 34 mins
- Abridged
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Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
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Informação não basta
- Narrated by: Márcio Lino
- Length: 34 mins
- Release date: 22-08-23
- Language: Portuguese
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How to Cultivate Brand Worship
- A 10-Step Guide to Drawing Lessons from Cult Dynamics for Ethical Branding
- By: Max Sterling
- Narrated by: Jason E Young
- Length: 1 hr and 43 mins
- Unabridged
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Are you ready to transform your brand into a powerful entity that resonates deeply with your audience? How to Cultivate Brand Worship provides a groundbreaking exploration of brand-building strategies, drawing intriguing parallels between the fervent devotion of cult followers and the loyalty of dedicated customers.
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How to Cultivate Brand Worship
- A 10-Step Guide to Drawing Lessons from Cult Dynamics for Ethical Branding
- Narrated by: Jason E Young
- Length: 1 hr and 43 mins
- Release date: 15-08-23
- Language: English
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- By: Anton Wisbiski
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Unabridged
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In Becoming CEO^2, I share the “secrets” behind my journey from sharing a bed with my mother at 21 years old because of financial hardships to building multiple seven-figure businesses before the age of 28, without a website. This isn't a story of magic or luck—it's a story of specific strategies that will grow your business, regardless of your circumstances.
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Release date: 04-08-23
- Language: English
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