Showing titles in Consumer Behavior & Market Research
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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The same idea repeated over and over
- By Kindle Customer on 19-09-23
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- By: Shelly Alcorn, Willis Turner
- Narrated by: William L. Sturdevant
- Length: 2 hrs and 25 mins
- Unabridged
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrated by: William L. Sturdevant
- Length: 2 hrs and 25 mins
- Release date: 09-12-15
- Language: English
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- By: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release date: 01-03-12
- Language: English
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Secrets of the Moneylab
- How Understanding People Will Increase Your Profits
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Matt Addis
- Length: 8 hrs and 28 mins
- Unabridged
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The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows...
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Secrets of the Moneylab
- How Understanding People Will Increase Your Profits
- Narrated by: Matt Addis
- Length: 8 hrs and 28 mins
- Release date: 11-02-11
- Language: English
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-20
- Language: English
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- By: Phil Maxwell
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Unabridged
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Chi era Elmer Wheeler e perché è così importante conoscere e seguire i suoi principi sulla vendita a così tanti anni di distanza? Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Release date: 14-09-15
- Language: Italian
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Laddering
- Unlocking the Potential of Consumer Behavior
- By: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 27-07-20
- Language: English
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Beyond Our Means
- Why America Spends while the World Saves
- By: Sheldon Garon
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Unabridged
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If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.
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Beyond Our Means
- Why America Spends while the World Saves
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Release date: 21-09-12
- Language: English
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- By: Mark Osborne
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Unabridged
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Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Release date: 02-04-24
- Language: English
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Money and Happiness: A Life-Changing Guide on How to Live a Happy and Fulfilling Life
- By: Grace Scott, Bruce Walker
- Narrated by: Leesha Saunders
- Length: 1 hr and 33 mins
- Unabridged
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Overall21
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Performance21
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In this audiobook, you will discover: the connection between money, values, and priorities; the top nine regrets of patients who are at the end of their life; the power of reframing - a skill that will serve you a lifetime; the one thing you have to focus on if you want to be happy; and more.
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5 stars for this!!!
- By Kai West on 30-09-18
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Money and Happiness: A Life-Changing Guide on How to Live a Happy and Fulfilling Life
- Narrated by: Leesha Saunders
- Length: 1 hr and 33 mins
- Release date: 31-08-18
- Language: English
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- By: Wayne Pacelle
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Unabridged
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A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the Humane Society of the United States and New York...
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Release date: 19-04-16
- Language: English
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Release date: 26-03-24
- Language: English
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- By: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Unabridged
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Overall31
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Performance31
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This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
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Very informative
- By Rosie on 23-03-21
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Release date: 19-08-20
- Language: English
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£20.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- By: Pablo Avitia
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Unabridged
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Overall28
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Performance28
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Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Release date: 23-03-20
- Language: Spanish
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£8.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- By: Tanja Hester
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Unabridged
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Overall2
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Release date: 23-11-21
- Language: English
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£15.10 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Too Much Information
- Understanding What You Don’t Want to Know
- By: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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Overall5
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Performance5
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Slow
- By Anonymous on 20-03-24
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release date: 17-11-20
- Language: English
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£13.33 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- By: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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Overall1
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America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 03-04-12
- Language: English
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£12.96 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- By: T. Frank H.A.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Unabridged
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Overall9
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Performance1
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Release date: 24-08-21
- Language: English
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- By: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Overall7
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Performance7
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Good but a lot of overlap
- By peter york on 13-01-24
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release date: 10-07-18
- Language: English
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- By: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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Overall3
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Performance3
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release date: 04-06-19
- Language: English
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£14.57 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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