Showing titles in Consumer Behavior & Market Research
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-20
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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X
- The Experience When Business Meets Design
- By: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release date: 11-05-17
- Language: English
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Permission Marketing
- Turning Strangers into Friends, and Friends into Customers
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite...
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Permission Marketing
- Turning Strangers into Friends, and Friends into Customers
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Release date: 02-01-01
- Language: English
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£7.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- By: Bill Price, David Jaffe
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Unabridged
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Release date: 27-05-22
- Language: English
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Randomistas
- How Radical Researchers Are Changing Our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Unabridged
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Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.
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Randomistas
- How Radical Researchers Are Changing Our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Release date: 07-08-18
- Language: English
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The Winner's Curse
- Behavioral Economics Anomalies, Then and Now
- By: Richard H. Thaler, Alex Imas
- Narrated by: Aden Hakimi
- Length: 9 hrs and 39 mins
- Unabridged
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Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The...
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The Winner's Curse
- Behavioral Economics Anomalies, Then and Now
- Narrated by: Aden Hakimi
- Length: 9 hrs and 39 mins
- Release date: 21-10-25
- Language: English
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£13.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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What Women Want
- The Global Marketplace Turns Female Friendly
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Unabridged
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Overall3
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Performance2
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Release date: 27-04-11
- Language: English
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£12.33 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Highly recommend for anyone wanting to sell more!
- By Rose on 23-11-22
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 06-11-22
- Language: English
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£10.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Winning the Moments That Matter
- A Sales Engineer's Playbook for Mastering Every Stage of the Deal
- By: Papa Nguer
- Narrated by: Johnathan Welsh
- Length: 3 hrs and 50 mins
- Unabridged
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Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter. Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.
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Winning the Moments That Matter
- A Sales Engineer's Playbook for Mastering Every Stage of the Deal
- Narrated by: Johnathan Welsh
- Length: 3 hrs and 50 mins
- Release date: 10-04-26
- Language: English
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- By: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release date: 07-09-22
- Language: French
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£13.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
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Overall15
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Performance9
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Story9
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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A definite must-have!
- By Rachel Zuzarte on 30-08-21
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Release date: 15-03-18
- Language: English
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£6.88 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- By: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Overall6
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Performance6
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Great Book
- By nick sadler on 30-03-25
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release date: 12-11-19
- Language: English
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£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- By: Katie Mullen
- Narrated by: Katie Mullen
- Length: 2 hrs and 23 mins
- Unabridged
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Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- Narrated by: Katie Mullen
- Length: 2 hrs and 23 mins
- Release date: 17-03-25
- Language: English
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£8.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- By: Mark Goulston, John Ullmen
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Unabridged
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Overall1
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Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to...
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Release date: 28-04-20
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- By: Ryan James
- Narrated by: Miguel Rodriguez
- Length: 3 hrs and 51 mins
- Unabridged
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Overall92
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Performance91
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Story91
Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.
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This book is a very powerful tool to listen
- By Bentley on 08-10-19
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- Narrated by: Miguel Rodriguez
- Length: 3 hrs and 51 mins
- Release date: 15-09-17
- Language: English
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£10.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Ridiculously Easy to Do Business With
- A practical guide to giving customers what they want--when and how they want it
- By: David Avrin
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Unabridged
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To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.
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Ridiculously Easy to Do Business With
- A practical guide to giving customers what they want--when and how they want it
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Release date: 17-09-24
- Language: English
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£10.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4
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Performance3
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 15-10-13
- Language: English
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£11.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- By: Brett Scott
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Unabridged
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Overall10
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Performance9
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Story9
The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash.
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Journey deep into the heart of money
- By B.R. Milligan on 04-11-22
Preview -
Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Release date: 19-05-22
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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Overall18
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Performance17
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Story16
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...
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Lacks modern content
- By Richard Scott on 19-06-24
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Release date: 28-01-20
- Language: English
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- By: Anton Wisbiski
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Unabridged
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In Becoming CEO^2, I share the “secrets” behind my journey from sharing a bed with my mother at 21 years old because of financial hardships to building multiple seven-figure businesses before the age of 28, without a website. This isn't a story of magic or luck—it's a story of specific strategies that will grow your business, regardless of your circumstances.
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Release date: 04-08-23
- Language: English
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