Showing titles in Advertising

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

 Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols". 

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You'll invest that time learning to find better images, and writing better marketing copy. You'll learn how to refine audiences, and the best part? You'll learn how to fit all this into 30 minute chunks. You'll learn to systematize your ad spend in a sustainable way that frees you up to write.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

Facture 2, 10, ou 100 fois plus que la concurrence, sans rien changer à ton offre. Il n’y a pas si longtemps, mes affaires allaient si mal que personne ne s’y intéressait, même gratuitement. Je savais que quelque chose devait changer... rapidement... Mais quoi ? Au cours des 4 années suivantes, je suis passé de travailler à perte, à gagner 36 $ pour chaque dollar dépensé sur toutes les plateformes. Au cours de cette période, nous avons gagné plus de 120 000 000 $ en ventes via 4 industries différentes

This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Este libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década. ¿Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.

Have you launched a novel, or many novels, only to have them land with a whimper? Have you had a great-selling book or series slowly fade away to obscurity? What if you could relaunch those books, turning your backlist into a great source of income?

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Dental marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews, and your potential clients will go to another dentist. Fail to retain your customers and increase their lifetime value (LTV), and you face a constant uphill battle to get new and profitable customers. Not to mention the difficulties, time, and money wasted on trying to get qualified customers.