Showing titles in Advertising

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you. 

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company...

The Authentic Brand is your practical guide to building a personal brand that’s not just seen, but remembered. No more fake personas—this blueprint shows you how to become your industry’s go-to authority by being your true self.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

1.17 billion people use Google search. (Yes, a billion with B). 63 percent of them said they’d click on a Google ad. Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly). If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment to broadcast their lives and showcase their talents. In other words, you. Having a YouTube channel has come a long way from being a side gig to a full- time career in 2020. Everyone wants to be the face of the camera and rake in millions in fan following, sipping mojitos in the Bahamas and reviewing Apple Watches.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

AI Income Secrets is a bold, modern guide designed for anyone eager to tap into the explosive earning potential of artificial intelligence. The sleek, metallic cover showcases a futuristic blend of technology and human innovation, featuring a stylized head with a glowing neural-circuit brain—symbolizing the fusion of creativity and machine intelligence. Surrounded by subtle circuit patterns, the design conveys both sophistication and practicality.

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.