Showing titles in Marketing & Sales

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...

Connect with affluent customers, create unique experiences through impeccable service, and close the sale. 

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

With Sales Success, you'll have unlimited access to the world's top sales trainers, experts, and coaches any time you want. From networking and closing to negotiations and power presenting, the Sales Success audio suite offers hours of inspiration and practical steps to power-up your influence while building and solidifying your client base.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. 

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love. If your heart is telling you that it's time to leave that 9-to-5 behind, or you feel alive every time you work on your side hustle, or you're fed up building someone else's dreams...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Learn the fundamentals of modern online communication with The Everyday Guide to Digital Marketing — a practical beginner-friendly guide designed to make digital marketing simple, clear, and approachable for everyday learners.

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大きな予算も広告代理店も不要。個人・フリーランスが、自分の力でマーケティングを回すための音声メディア。 ソロマーケ実践者・デジマタクト寺尾が、小規模予算でも成果を出すマーケ戦略・施策を、音声でお届けします。

In today’s digital world, visibility matters more than ever. Building an Online Marketing Strategy is a practical and beginner-friendly guide designed to help listeners create a clear, sustainable, and meaningful online presence without feeling overwhelmed. Through simple explanations and structured lessons, this book explores how online marketing can be used to build trust, connect with audiences, and communicate value effectively. Listeners will learn how to define their goals, identify their core message, understand their audience, and choose the right platforms for long-term growth.

Are you ready to take your mindset, income, and life to the next level? The ABCs of Success: From Hustle to Freedom is a powerful, no-nonsense guide built on 26 proven principles designed to help you level up in business, sales, mindset, and life. Whether you're an entrepreneur, salesperson, or someone hungry for growth, this audiobook gives you practical tools, real-world lessons, and hard-earned wisdom to help you execute, grow, and win.