Showing titles in Marketing & Sales

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

In Swing Trading, we will show you how to get started in trading with an emphasis on maximizing your profits while safely managing your funds and stock portfolio. You may have already tried other books, articles, or guides and perhaps, found them to be confusing. This audiobook can help a beginner because they are its target audience. It provides straightforward yet profound information with clear explanations of how techniques and methods work in swing trading - with the beginner in mind. If you’re serious about swing trading listen to this audiobook today.

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results, and live your desired lifestyle. For the last five years, the author has been working with a select group of agencies, taking them from struggle to success and from scale and significance. Josh Nelson has a very new approach, and he shares the very best of what is working in his business and for the agencies he works with to build million-dollar agencies.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. 

Welcome to TikTok Shop Affiliate Academy HQ! Your go-to podcast for navigating the ever-evolving world of TikTok commerce. Your space to learn, connect, succeed as a TikTok Shop Affiliate. Maximize your earnings and grow expert tips and a supportive creator network!💼 Level up your TikTok Affiliate game here - click here🙋‍♂️ Join our free community - Home | Affiliate Academy HQ | Affiliate Academy

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You’ll learn the basics of network marketing, along with important strategies and...

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of...

There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And many of them even have useful ideas and tips. But it doesn't matter how many tricks a salesperson has at hand if he or she doesn't have the one most important weapon in any salesperson's arsenal: the motivation to get out there and sell!Rhetorical tricks and clever devices, even if they're occasionally effective, don't make great salespeople; hard-working, self-motivated, optimistic people do.

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.

Network marketing legend Randy Gage delivers a book that will kickstart your MLM career. Listen to it on day one. It's packed with sage wisdom, wicked humor, and how-to-build-your-business-fast insights. An instant classic that will impact millions of lives for the good.

What if the digital marketing struggle that's consuming your time and budget is completely unnecessary in the AI era? While you're manually researching keywords, agonizing over blog posts, and wondering why your sporadic email campaigns barely move the needle, a small group of early adopters has discovered how to use AI to build complete marketing systems that generate consistent customers—without the overwhelm, without the massive budgets, and without sacrificing the rest of their business.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Unlock the power of Artificial Intelligence to create real, sustainable online income—no tech skills required. AI Digital Wealth gives you 101 proven, beginner-friendly ways to use AI tools to launch digital products, automate side hustles, and build passive income streams that can grow to $5,000/month and beyond.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.