Showing titles in New Business Enterprises

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. 

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Leadership isn’t given, it’s Earned. The hardest part of building a company isn’t strategy, it’s the conversation you have with yourself when things start to wobble. The doubts you don’t voice. The quiet fear that maybe you’re wrong. The real battles of entrepreneurship happen in the founder’s head. Earned prepares you for those moments when confidence and insecurity coexist, and you still have to make the call.

Bloomsbury presents How to Be a Founder by Alice Bentinck and Matt Clifford, read by Matt Clifford and Alice Bentinck. *WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to...

Every day, thousands of creators upload videos that nobody watches. Not because the content is bad. Not because the niche is wrong. But because they're still playing by the old rules — on a platform that has already rewritten the game. YouTube has evolved. And Artificial Intelligence is the force driving that evolution. In YouTube AI Evolution, you'll discover exactly how AI has transformed the world's second largest search engine from the inside out — and how you can use that transformation to build, grow, and monetize a channel faster than ever before.

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

Struggling to turn your business idea into reality? Discover how AI simplifies startup success—even if you're not a "tech person." Picture yourself at your kitchen table, ready to take your business idea from dream to reality. But as you plan, doubts creep in. How do you manage taxes without stress? Stand out online amidst fierce competition? Leverage AI to elevate your business? The explosion of AI has transformed how businesses start and thrive. Yet, many entrepreneurs feel unsure how to harness its power.

Stock Market Success for Beginners cuts through the confusion and intimidation surrounding investing, providing you with a clear, practical roadmap that transforms complete novices into confident investors who understand exactly what they're doing and why.

How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn't until he left the standard...

What if your product could do the selling for you? In this updated edition of Product-Led Growth, Wes Bush reveals how the fastest-growing companies today are winning by letting users experience value before they ever pay. Traditional sales-led strategies are breaking down as customer acquisition costs rise, attention shrinks, and buyers demand instant results. The companies pulling ahead are the ones that remove friction, collapse time-to-value, and turn their product into the primary driver of growth.

The Property Developers BlueprintHave you ever wanted more time, freedom and money? Do you want to spend more time with the family, enjoy your hobbies, be in great health, travel the world and live life on your terms? Do you want to sack the boss, stop working for customers and not have to go through life worrying about paying the bills or what things cost ?

Breakthroughs aren’t random. They’re designed. In Serendipity: It Doesn’t Happen by Accident, David Cleevely — telecoms pioneer, deep tech investor, and architect of the Cambridge tech cluster — explains how the world’s most successful ideas emerge not from rigid plans, but from well-designed networks, environments, and a willingness to embrace the unexpected.

What if you could capture profits from the stock market in minutes instead of waiting months or years for returns? "Decoding Stock Day Trading" reveals the exact strategies professional traders use daily to extract consistent profits from intraday price movements, transforming the seemingly chaotic world of day trading into a systematic, skill-based business you can master.

Stock Trading Essentials is a complete, all-in-one bundle designed to guide you from the fundamentals of investing to professional-level trading strategies, while helping you develop the mindset required for consistent results. Instead of jumping between disconnected concepts, this collection brings structure, clarity, and practical insight into one cohesive learning experience.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

Why do 90% of traders lose money even when they know exactly what they should do?" The Trader’s Mindset Advantage " reveals the uncomfortable truth: your biggest trading obstacle isn't market complexity or lack of strategy—it's the psychological warfare happening inside your own mind every time you place a trade, and this book gives you the battle-tested mental frameworks that separate consistent winners from perpetual losers.

Ever feel like running a business is just… shoveling s**t? You’re not alone. This brutally honest book takes you inside the messy reality of entrepreneurship. No one shovels more $h!t than entrepreneurs. Dig in! In 2023, entrepreneurs started a record 5.5 million new businesses in the United States, lured by the siren call of life-changing wealth. But entrepreneurship is hard. Brutally hard. And instead of swimming in seas of cash, many founders find themselves buried under mountains of crap.

At age fourteen, Garry Drummond borrowed his dad’s bulky video camera and launched his first venture—Kiddo-Video, filming birthday parties. After knocking on hundreds of doors without landing a single customer, he learned a lesson that would shape his entrepreneurial mindset for life: success doesn’t come from ideas alone, it demands relentless execution, adaptability, and perseverance.

Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup. Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim...