Showing titles in Business Development

'Communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company. He learned to elevate the way his employees write, collaborate...

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

Technocracy wants to rule the earth in a panopticon of scientific dictatorship. Transhumanists want to live forever and become omniscient. Both are mechanistic systems that see nature as something to be studied, manipulated, and conquered. Both see themselves as the new intelligent designers of the world, including humans. Both seek to craft a future for planet earth that nobody asked for, voted for, or wanted.

For millions of Americans dreaming of a life overseas, the biggest barrier isn’t language, logistics, or even location—it’s money. Borderless Living is the breakthrough guide that shows you how to take control of your finances and unlock a life of freedom, adventure, and stability beyond U.S. borders. With over 15 years of experience guiding Americans through the challenges of international living, Brian Dunhill offers a clear, practical roadmap for building wealth, avoiding pitfalls, and thriving financially—no matter where you land.

In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, cofounder of software company Hence Technologies and former Global Deputy CEO of Eurasia Group, Sean West, delivers a startlingly insightful new take on how politics, technology, and law are converging to upend the rules of business, generating dangerous risks and incredible opportunities.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

In Leading With Strategy: Using Your North Star to Guide Decision-Making, veteran executive coach and strategy consultant for Fortune 500 firms Timothy Tiryaki delivers a transformative guide that clarifies the complex tradeoffs in today's AI-enabled business environment. Dr. Tiryaki explores the contemporary maze of undiscussed leadership dilemmas that have been surfaced by the latest generative AI technologies and provides unique perspectives on strategic thinking and leadership.

Are you ready to escape the 9-to-5 grind and build a profitable side hustle using the most powerful tool of our time—Artificial Intelligence? This step-by-step guide reveals exactly how to generate consistent $5K monthly cash flow by leveraging AI tools, automation, and smart digital strategies.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.   

Agentic AI is the next big leap in artificial intelligence. Agentic systems don't just respond to commands. They set goals, make decisions, and take initiative without direct human interaction. Sound like a lot to wrap your head around? Fortunately Agentic AI For Dummies is here to help you gain...

A practical handbook for accelerating innovation, both internally and externally, through engagement with innovation ecosystems.

‘Together, these two have created a flourishing business’ - Vogue Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business. The Art of Starting guides you from the first step right through to the everyday running of a...

Vandana Shiva has been described in many ways: the “Gandhi of Grain,” “a rock star” in the battle against GMOs, and “the most powerful voice” for people of the developing world. In Terra Viva, Dr. Shiva shares her most memorable campaigns, alongside some of the world’s most celebrated activists and environmentalists, all working toward a livable planet and healthier democracies.

As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.