Showing titles in Business Development

Consumers today care about more than just products—they care about purpose. But in a world filled with misleading environmental claims, brands must learn how to market sustainably without falling into the trap of greenwashing. The Eco Marketer is a practical guide for entrepreneurs, marketers, and business leaders who want to promote their products ethically while building trust with environmentally conscious customers.

Ready to walk into your next interview with confidence and leave with a job offer? Fine Ace That Interview is your practical guide to mastering the interview process and standing out from the competition. Whether you're a recent graduate, career changer, or professional seeking advancement, this book gives you the strategies you need to succeed.

Are you ready to take control of your financial future and explore the world of Bitcoin and cryptocurrencies? “How To Invest In Bitcoin And Cryptocurrency” is your ultimate beginner-friendly guide to understanding, investing, and profiting in the fast-growing digital currency market. Cryptocurrency can seem complex and intimidating, but this book breaks it down into simple, actionable steps. You’ll learn how to safely buy, store, and trade Bitcoin and other digital currencies, avoiding common mistakes that many beginners make.

In 1968, Stewart Brand declared: 'We are as gods - and we might as well get good at it.' Half a century later, that prophecy has come true. We can rewrite genes, edit embryos, build artificial minds, extend life, and terraform worlds. The old miracles - omniscience, omnipresence, even...

Brought to you by Penguin. Restaurateur, entrepreneur, and bestselling author Danny Meyer reveals the secrets of his widely-admired leadership philosophy and the tools he uses to build an energized, cohesive, and motivated culture. In 2006, Danny Meyer owned eleven restaurants, was nurturing a...

As climate action accelerates, carbon credits have become one of the most powerful tools for reducing global emissions. Yet few truly understand how these markets work. Understanding Carbon Credits breaks down the science, systems, and strategies behind carbon crediting in a way that’s clear, actionable, and insightful.

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine. Hill's obsession with achieving material success led him out of the poverty-stricken Appalachian Mountains and filled him with the desire to study successful people.

These articles focus on Hill's philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

With this concise guide to the psychology of trading, learn how to adjust your mindset for maximum profits in the market. Mark Douglas uncovers the underlying reasons for inconsistent trading errors and helps investors overcome the ingrained mental habits that cost them money. He takes on the...

The #1 New York Times bestseller that has all America talking, from the author of the highly anticipated Inside the Box: How Constraints Make Us Better. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses...

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

Brought to you by Penguin. Can a good company become a great one? If so, how? After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to...

In Redesigning Thinking, Clive Grinyer discusses service design – the holistic process of managing all the points in a customer’s journey with the provider, from the initial introduction down to the last customer interaction, with the purpose of designing each interaction and experience in a way that is user-friendly and relevant to the customer.

This book is geared to the average citizen with little or no economics background who would like the tools to think critically about economic issues. Many of today's economic issues are obscured by their inherent complexity and the often confusing and conflicting views coming from political talking heads. Sowell, a leading conservative economist and senior fellow at the Hoover Institution, seeks to alleviate this confusion.

The dark horse of the New World Order was never Communism, Socialism or Fascism: It has always been Technocracy! Started in the 1930s, re-introduced by the Trilateral Commission in 1973 as the “New International Economic Order,” Technocrats have staged a sweeping coup d’état in plain sight in Washington, DC. during the Trump presidency. The Dark Enlightenment wants to turn us into a monarchy. Tokenization is flipping us into an asset-based economic system where you “will own nothing”. AI is shoving us into a digital Gulag.

"One of the greatest thinkers of our age" (The Guardian) presents a new way of living—one modeled on nature's design instead of capitalism's—for fans of Guns, Germs, and Steel and Doughnut Economics It has often been said that it is easier to imagine the end of the world than it is to...

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

This comprehensive audiobook is your step-by-step guide to building a lean, profitable business in just 90 days. Created by successful entrepreneurs for entrepreneurs, this practical framework eliminates guesswork and focuses exclusively on what truly matters. You'll learn how to validate your ideas rapidly by testing market demand before you invest. Discover strategies to launch with momentum, building buzz and securing those crucial early sales. Master established tactics to scale your business toward seven-figure revenue.

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

We often assume that poor countries will bear the brunt of climate change, pandemics, and other exogenous shocks, but this book argues the opposite: western societies have more wealth and capital to lose, and are less inherently resilient. Icarus Economics shows how rich countries can help poor countries to decarbonise as they develop and, in the process, repair their own stagnating economies—as well as the planet.