Ever feel like you’re pouring your soul into your podcast and the audience just isn’t showing up? Yeah, me too. In this episode, we tackle that painful realization that sometimes, the problem isn’t with the promotion, but with the content itself. We take a hard look at what happens when listeners start dropping off like flies. Is it that they’re just not your target audience? Or maybe, just maybe, your content isn't hitting the mark?

We draw some hilarious parallels between podcasting and other forms of media – like writing a book or even making a movie – because when you take it out of the podcasting bubble, things start to look a lot clearer.

We also discuss the absolute necessity of getting feedback from your audience and how terrifying that can be. But hey, if you’re not asking, you’ll never know what’s working and what’s not. So, buckle up as we dissect the ups and downs of podcasting, and how a little feedback can turn your ship around. You’ll leave this episode ready to engage with your listeners like never before!

• Podcasting advice sometimes makes more sense when you think outside of the podcasting bubble.
• Don't just assume your content is great; ask your audience what they really think.
• If your audience isn't coming back, maybe your content isn't hitting the mark anymore.
• Promoting isn't the only solution; feedback from listeners can be the real game changer.
• Taking a step back and comparing your podcast to books or films can clarify your approach.
• Remember, it’s not about the numbers; it’s about resonating with your true audience.

Podcasting Observations

School of Podcasting

Mentioned in this episode:

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Unlock your podcasting potential with the School of Podcasting, where your voice takes center stage. Whether you're a beginner eager to launch your first show or an experienced podcaster looking to refine your craft, our resources and supportive community are here to guide you every step of the way. I have expertly crafted courses on everything from choosing the right equipment to mastering audience engagement, and enjoy personalized coaching that tailors success strategies to what YOU need. Join a vibrant network of fellow creators dedicated to sharing knowledge and inspiring growth. Elevate your podcast to new heights—your journey starts here

School of Podcasting

Have you ever stopped and wondered if you're podcasting for the right reasons?

Sometimes it can feel like we're shouting into the void while the rest of our lives demand our attention. Between work, family, and everything else competing for our time, it's easy to look at your podcast and wonder if it's still worth the effort.

In this episode, I talk about the challenge of keeping your podcast momentum alive when life gets messy. Not every season of podcasting is exciting. Sometimes you're tired, overwhelmed, or simply questioning whether the time you're investing is paying off.

Those moments happen to all of us, and they often force us to reevaluate why we started podcasting in the first place.

One conversation really stood out to me. I spoke with a client who had been podcasting for four years but had never seriously considered how to monetize their show. Their goal was simply to share helpful content and make a positive impact.

But after four years, they started asking a different question: "Is this still enough?"

That question opened the door to a deeper discussion about goals, expectations, and what success actually looks like.

One of the biggest lessons from this conversation is that it's okay for your goals to evolve.

Maybe you started podcasting as a hobby. Maybe you wanted to build a community, grow your business, or simply have meaningful conversations. As your circumstances change, your reasons for podcasting can change too.

A fresh perspective can reignite your enthusiasm and help you see opportunities you may have overlooked.

If you've been feeling stuck, frustrated, or uncertain about your podcast's future, this episode is a reminder that you're not alone. Sometimes the solution isn't quitting. Sometimes it's simply redefining what you're trying to accomplish.

By revisiting your goals and being honest about what you want from your podcast, you may discover a new sense of purpose that makes the journey exciting again.

As someone who wrote a book about making money with your podcast, you need to keep in mind you don't monetize a podcast, you monetize audience (and often yours is too small as 3% of your audience will take action).

Podcasting today can feel overwhelming. There are endless platforms, constant changes, and enough advertisements to make anyone question their sanity. But when you reconnect with your "why," the path forward often becomes much clearer.

If you've ever wondered whether your podcast is still serving you—or whether you're serving your podcast—this episode is for you.

• Babies are like the ultimate podcasting nemesis, demanding all your attention and time.
• Monetizing your podcast can feel like a nasty uphill battle, trust me on that one.
• If you're not making money, don't lose sight of the joy your podcast brings you.
• Changing your goals can light a fire under you and bring back that energy and enthusiasm.

• schoolofpodcasting.com

Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bans—and what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.

• When promoting our podcast, we often make rookie mistakes that come back to bite us later.
• Self promotion in forums usually gets you banned, like, seriously, just don't do it.
• Always check the forum rules before posting about your podcast, or you'll regret it.
• Making friends before promoting your podcast can actually help you gain listeners and avoid bans.
• Consider reaching out to moderators first; they might even want to join your podcast.
• If you need help growing your podcast, there are plenty of resources available for you.

• schoolofpodcasting
• podmatch
• podcastguests
• reddit
• facebook
• guestexchange