Why Signal-Rich Channels Are Reshaping the Funnel
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Why Signal-Rich Channels Are Reshaping the Funnel
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About this listen
On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing from pure awareness plays into full-funnel drivers, why connected campaigns are more effective (and less fatiguing), and how bringing data and teams together leads to smarter, more cohesive customer experiences.
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