Why Most Business Owners Are Using AI Wrong (And How to Fix It)
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In this episode of the AI Profit Leaders Podcast, Lindsey Badillo sits down with Jerem Morris, founder of Data Tech, a managed service provider (MSP) based in the East Valley of Arizona serving 50+ clients across the valley and into Texas.
Jerem shares how he built his business over the past 10 years by rejecting the "break-fix" IT model in favor of recurring, relationship-driven service and how AI is now reshaping the way he works with clients. Growing up in a family of business owners (one of nine kids, with entrepreneur parents and brothers), Jerem has always seen himself as more than just "the IT guy," and AI has accelerated his shift into a true business consultant who sits in the boardroom.
We cover:
- Jeremy's hands-on AI journey, from the launch of ChatGPT to self-hosting open-source large language models for privacy and control
- Why he tells clients it's not about the tool and how AI exposes weak internal processes and communication gaps
- Using AI as a "devil's advocate" to poke holes in your thinking instead of just agreeing with you
- The two camps slowing AI adoption: the doubters who call it a fad, and the over-eager who skip the education
- How AI can help long-time business owners finally understand their key metrics, margins, and their "why"
- Declaring "we are an AI company now" to his team, providing ChatGPT business licenses, and running daily 9 a.m. huddles around AI use
Whether you're a skeptic, an enthusiast, or somewhere in between, this conversation is a practical look at how small businesses can adopt AI the right way by educating first and automating second.
🎧 Subscribe for more conversations with leaders putting AI to work in the real world.