Warehouse Automation Without the Mega-Project | Rob O'Dea, ShelfBot
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Warehouse Automation Without the Mega-Project | Rob O'Dea, ShelfBot
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About this listen
Most warehouses haven't changed in 30 years. Here's how to automate without betting the business on a mega-project.
In this episode, Rob O'Dea, founder of ShelfBot, unpacks the real blockers stopping warehouses from taking the first step into automation — and how to move past them. We cover:
- Why SAP integration complexity and over-engineered solutions kill projects before they start
- The 80/20 mindset: why chasing the last 20% explodes cost and complexity
- The human reality of warehouse picking — 10 to 15 km per day per operator
- Hidden costs and safety risks including fire suppression and lithium-ion battery concerns
- How to reduce the fear factor and take a practical first step into automation
Whether you're a manufacturer, 3PL operator, or e-commerce business looking to scale, this episode gives you a practical framework for starting automation the right way.
Show notes and links for this episode: https://www.manufacturingtech.au/episode/73-the-hilux-approach-to-warehouse-automation-with-rob-odea/