Aseem's family has been in the furniture business for 45 years. Traditional shop, offline sales, no digital presence.

He took one locked factory shed, a phone, and started posting reels.

18 months later - ₹70 lakhs a month, 15 staff, and a Kerala-wide furniture marketplace called Furnish Shop.

This is what second-generation thinking looks like.

🎙️ Podcast EpisodeWhat happens when three school friends borrow money, fly to Delhi with almost nothing, and come back with a suitcase full of second-hand clothes?They built Old Town - one of Kerala's most aesthetic thrift and surplus stores.In this episode we go deep with the co-founders of oldl Town on:→ What thrift and surplus actually means→ How they went from WhatsApp groups to a physical store→ The 3 months with zero sales - and what kept them going→ One reel that took them from 6K to 25K+ followers in a week→ Why North India customers started taking trains to visit them→ What's next: website launch, drops strategy, and scaleIf you're building a brand in Kerala or thinking about e-commerce - this is worth your time.

🎙️ Podcast Episode

At 23, a guy who didn’t even have ₹40 for petrol - today competes with Stanley Black & Decker on Amazon and runs a multi-crore business.

Fawas from Kozhikode is the founder of BuyBox. His journey is about scaling a business by selling power tools - angle grinders, pressure washers, cordless impact wrenches - on Amazon.Starting from organizing PUBG tournaments, working as a salesperson in a shop, sourcing products from Coimbatore market, and living in a rented room in Chennai - he eventually reached ₹60 lakh sales in a single month.