When football meets finance, the real story often sits behind the headlines. In this episode, Stefan Borson takes us inside the financial reality of the Premier League, from Everton's point deduction to the ongoing Manchester City case and what a “win” actually means for the league.

Drawing on his background advising clubs and now analysing them from the outside, Stefan breaks down the decisions, loopholes, and pressures shaping modern football. He explains why owners lose rationality, how clubs can lose tens of millions even when they succeed, and why some of the biggest teams in the world may ultimately become unsellable.

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Before athletes became global brands, there were a handful of people shaping the strategy behind the scenes. In this episode, founder and CEO of ARETÉ Simon Bayliff takes us inside the decisions that built “Brand Beckham,” and the close working relationship that underpinned it; built on trust, alignment, and a shared focus on performance first.

He breaks down how Beckham’s brand was carefully constructed, from defining what made him marketable to choosing partnerships that delivered real impact. It’s also a look at how that model has evolved, and why today’s top athletes are no longer just talent, but full-fledged businesses driven by the decisions made in the room.

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How does a £20,000 family loan turn into a £300 million global brand? For Tom Beahon, it all began with his parents remortgaging their home to support him and his brother’s dream of creating Castore. That early sacrifice sparked a relentless drive to succeed and made failure not an option.

Tom Beahon takes us through the early hustle, from hiding in train toilets to avoid paying fares, to camping in magazine office lobbies to get meetings. He talks about the struggles of paying himself and his brother just £1,000 a month for three years while building the business and how their £2 million partnership with Andy Murray gave Castore the credibility and authority to secure international partnerships with Premier League teams and Formula One.

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