Most roofing contractors think they need more leads…

But the real problem is what happens AFTER the lead comes in.

In this episode, we break down what it actually costs to get a customer — and why chasing more leads is probably costing you thousands.

If you’ve been spending money on Google Ads, SEO, or lead services and not seeing the results you want… this will change how you look at your business.

👉 Find your biggest profit leak in 2 minutes:

https://theroofercoach.com/audit

1. The real cost per lead and cost per customer
2. Why most contractors don’t know their close rate
3. How one job should create multiple opportunities
4. The simple referral system most companies skip
5. How to grow without relying on more leads

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Take the Profit Leak Audit:

https://theroofercoach.com/audit

ProLine CRM – Know your numbers and close more jobs.

Track your leads, follow-ups, and pipeline so nothing falls through the cracks.

👉 Check it out: https://useproline.com/

SMA Support – Never miss another call or follow-up.

They handle your calls and lead follow-up so you stop losing the jobs you’re already paying for.

👉 Learn more: https://funnels.smasupport.us/the-roofer-show

Most roofing contractors don’t go out of business because of lack of leads.

They go out of business because they don’t understand their numbers.

In this episode, Dave Sullivan breaks down why contractors stay busy but still go broke—and what to fix before it’s too late.

Featuring insights from Michael Stone from Markup and Profit , this episode covers:

• Why 9 out of 10 contractors fail
• The biggest pricing mistakes roofers make
• The difference between markup and margin
• Why more sales can actually make things worse
• The minimum profit you need to stay in business

If you’re not clear on your numbers, none of the marketing or leads matter.

📺 Watch this episode on YouTube (recommended to see the slides and numbers):

Watch Now

📊 Want help breaking down your business?

Book a Free Roofing Business Review:

https://davesullivan.as.me/free-strategy-call

🔧 ProLine CRM (built for roofing contractors):

Track your leads, follow up consistently, and close more jobs

👉https://useproline.com

📞 SMA Support:

Never miss calls or follow-ups again—turn more leads into jobs

👉 https://www.smasupport.us/contractor-back-office-outsourcing-bpo-services-about/contact/

📚 Learn more from Michael Stone:

https://markupandprofit.com

🎧 More from The Roofer Show:

https://theroofercoach.com

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors don’t have a lead problem—they’re losing money in their follow-up, systems, and execution.

In this episode, I sit down with Chris Diroll from SMA Support to break down 5 profit leaks that are quietly costing roofing businesses serious revenue.

1. The 1-minute rule (speed to lead)
2. Mining your CRM graveyard (rehash opportunities)
3. Keeping your reps focused on selling
4. Neighborhood marketing for free leads
5. Building a referral system that actually work

If you fix these, you don’t need more leads—you just need to convert better.

Take the Profit Leak Audit:

https://theroofercoach.com/sma

Book a Free Strategy Call:

Schedule Now

ProLine (Recommended Tool):

https://useproline.com/

Watch on YouTube:

https://youtu.be/YVmloP2au3k

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.