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The Purpose Brief

The Purpose Brief

By: James Johnston
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Summary

The Purpose Brief explores social good and how we can make the systems and people surrounding it work better.

This isn’t surface-level debate, the podcast creates space for deeper, thoughtful conversations with practitioners, funders, trustees, and public leaders who are tackling complex social challenges in the real world. Every month James Johnston focuses on practicalities, proven approaches, and the connections that help scale impact.

If you’re a civic-minded person who wants to understand how social good really happens and how you can make a difference, then The Purpose Brief is for you.

Resolute Purpose
Economics Management Management & Leadership Politics & Government
Episodes
  • Tackling Men’s Mental Health Through Community Action
    May 12 2026

    James sits down with Matty Lewis, a social entrepreneur and founder of Menfulness, to explore how mindfulness, community, and purpose-driven leadership can create meaningful impact.

    Focused on tackling the stark realities of men’s mental health, Matty shares his personal journey into social entrepreneurship and how a grassroots idea has grown into a powerful movement across Yorkshire. From creating safe spaces for conversation for men to championing positive masculinity, this is a story of action, empathy, and community at its core.

    The conversation also highlights how businesses can play a role in driving change, from innovative approaches to CSR through the Fortus Foundation, to initiatives like Go Give One, which make supporting local causes more accessible and impactful.

    This episode is about breaking stigma, building connection, and proving that small, consistent actions can lead to life-changing outcomes.

    In this episode, we explore:

    • The reality of men’s mental health and why it matters now more than ever

    • Matty’s journey and the growth of Menfulness across Yorkshire

    • The importance of safe spaces and community-led support

    • How the Fortus Foundation is rethinking charitable giving

    • Real stories of change from mental health support to speech therapy initiatives

    This is a powerful and hopeful conversation about purpose, people, and the role we all play in creating positive change.

    Timestamps:

    00:00 - Introducing Matty Lewis and the focus on men's mental health

    02:00 - Personal motivation behind improvement efforts in Yorkshire

    03:24 - The evolution of Menfulness and its community impact

    06:05 - Why North Yorkshire is critical for mental health initiatives

    08:06 - The role of endorsements in expanding reach

    10:42 - The importance of feedback and recharging in mental health work

    12:40 - Diversified programs for different demographics and age groups

    15:45 - Impact storytelling and influence of policy discussions

    18:58 - Evidence of success: declining suicide rates in York

    20:24 - Recognizing warning signs and how to approach loved ones

    22:07 - Breaking the stigma around mental health through community support

    25:46 - The influence of mindfulness on athletes and positive masculinity

    28:00 - Leadership examples promoting open conversations about struggles

    30:27 - The origin story of the Fortus Foundation and how it supports local charities

    32:52 - Simplifying grant application processes and storytelling impact

    36:03 - Engaging businesses through the Go Give One initiative

    38:11 - Heartwarming stories: Music therapy and impact on children with speech issues

    41:02 - Broader impact stories and sustainable support solutions

    44:11 - The overwhelming demand for mental health services and future goals

    45:00 - How businesses can contribute and connect through CSR

    46:22 - Defining success: Impact over income and community gratitude

    47:35 - Light-hearted reflection: What would Matty’s life movie be?

    48:00 - Closing remarks: Connect with Matty and explore impactful opportunities

    Resources & Links:

    • https://www.fortusfoundation.co.uk/
    • https://menfulness.org/
    • https://www.serendipityyork.co.uk/
    • https://www.resolutepurpose.co.uk/the-purpose-brief/
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    49 mins
  • The Rowntree Foundation: the Victorian Philanthropists we can all still learn from
    Mar 17 2026

    How did a small family of Quaker confectioners in York change the way we think about business forever?

    Jame’s explores the fascinating history of the Rowntree family with Nick Smith from the Rowntree Society. From Joseph Rowntree’s pioneering "Living Wage" experiments to the complex colonial history of the cocoa trade, we explore how a legacy of faith-led social responsibility evolved into a global blueprint for modern social justice and corporate purpose.

    What You’ll Learn:

    • The Quaker Root: How the Rowntree family’s faith drove their radical views on worker welfare and poverty.
    • More Than Chocolate: Joseph Rowntree’s role in creating the foundations for modern philanthropy.
    • The Ethical Conflict: Navigating the "bitter" side of the confectionery industry’s colonial past.
    • York’s DNA: How the Rowntree influence still shapes community development and social policy in the UK today.

    LINKS

    https://www.rowntreesociety.org.uk/

    https://www.resolutepurpose.co.uk/

    Keywords & Tags: #Rowntree #YorkHistory #QuakerValues #SocialJustice #EthicalBusiness #Philanthropy #CorporatePurpose #HistoryShorts #JosephRowntree #SocialResponsibility

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    52 mins
  • Philanthropy, Identity, and the Role of Fundraisers with Professor Beth Breeze OBE
    Feb 17 2026

    In this episode of The Purpose Brief, James Johnston chats to Professor Beth Breeze OBE, and they explore how philanthropy really works and how it’s changing.

    Drawing on decades of research, Beth reflects on generosity among the wealthy, and why giving is rarely just about money.

    Instead, philanthropy often sits at the intersection of identity, influence, responsibility, and a desire to make a difference, sometimes in ways that can spark controversy and debate. The conversation explores what happens when wealth and goodwill meet in the real world, and how ideas of responsible business and responsible wealth are shaping modern philanthropy.

    They also touch upon the identity of donors, the critical role fundraisers play in building relationships and trust, and why public perception and collaboration matter for sustaining a healthy culture of giving. It’s a grounded, thoughtful conversation about philanthropy as a force for good and the responsibilities that come with it.

    LINKS

    Order 'Rich Expectations' Now from the Directory for Social Change

    More about Harris Manchester College: https://www.hmc.ox.ac.uk/

    More about James: https://www.resolutepurpose.co.uk/

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    32 mins
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